From the Site

Omar Apollo's "Go Away" Is a Bittersweet, Aux-Ready Summer Anthem
July 14, 2021
"Go Away" sees Apollo exercising a careful creative approach that somehow levels forward-thinking with nostalgic sentimentality.
Author:
Carter Fife

Noa Kirel Goes Global on Debut English Single "Please Don't Suck"
July 14, 2021
"Please Don't Suck" is one of those songs that cannot help but get stuck in your head.
Author:
Ruby Scott

Dora Jar Sets Herself Apart as an Avant-Garde Pop Star in the Making
July 14, 2021
Dora Jar is an artist whose fame is not constrained by passing fads or ideas of success but one defined by a salient lasting power.
Author:
Maxamillion Polo

carolesdaughter and the Haunting Escapism of "please put me in a medically induced coma"
July 12, 2021
"'please put me in a medically induced coma' was the anthem my friends and I would sing when I was in treatment."
Author:
Maxamillion Polo

Issam Alnajjar's Arabic Music Is Taking TikTok and the World By Storm
July 12, 2021
Alnajarr is the latest artist to break past language and geographical barriers.
Author:
Krista Marina Apardian

'TEMPORARY HIGHS IN THE VIOLET SKIES' Is a Defining Snoh Aalegra Record
July 12, 2021
Whether she's reveling in euphoric bliss or wrestling with love-fueled insecurity, Aalegra never fails to deliver.
Author:
Carter Fife

IDK Trades Agony For Affection on 'USEE4YOURSELF'
July 9, 2021
<i>USEE4YOURSELF</i> stands as an exercise of painstaking emotional catharsis from one of music's most promising artists.
Author:
Carter Fife
![payton's "Drive Away" Is an Infectious Addition to Your Summer Soundtrack [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/payton-drive-away_1625857240.jpg)
payton's "Drive Away" Is an Infectious Addition to Your Summer Soundtrack [Premiere]
July 9, 2021
payton's latest serves as the perfect score for your teenage coming-of-age adventure.
Author:
Ruby Scott

Tommy Newport Battles His Innermost Demons on "Vanilla & Light"
July 9, 2021
If you need something warm and comforting for your heart, look no further.
Author:
Joe Beer

Vince Staples' Self-Titled Album Presents an Unflinching Look at the Artist
July 9, 2021
Vince Staples is a representation of who the artist was and who he has grown to be.
Author:
EJ Saftner

Isaac Dunbar Stans Lady Gaga in a Haunting Cover of "Princess Die"
January 9, 2020
Dunbar stans Gaga, and in turn, we stan Dunbar.
Author:
Maxamillion Polo

Jade Bird Demonstrates a Quick-Witted Songwriting Genius in "I Get No Joy"
January 18, 2019
"This song is about the stream of thought that runs through your head at all times as an over thinker."
Author:
Maxamillion Polo
![Savannah Britt Shares 10 Tips For Becoming A Great Publicist [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Savannah-britt-ones-to-watch.jpg)
Savannah Britt Shares 10 Tips For Becoming A Great Publicist [INDUSTRY INFILTRATION]
May 2, 2019
With a focus in public relations, marketing, and content creation, Britt's agency has made strategic moves for clients such as DJ Khaled, 2 Chainz, Alessia Cara, and more.
Author:
Savannah Britt

slowthai's 'Nothing Great About Britain' Is the Only Good Thing About Living in a Post-Brexit World
May 20, 2019
This album resounds like a momentous wake-up call for a nation, as well as the debut of a new force in the English rap game.
Author:
Maxamillion Polo

Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
Author:
Kelly Park
Hayley Warner Tells the First of Her Many Stories in "You Were Once"
May 27, 2022
"'You Were Once' details the feeling of a bittersweet goodbye."
Author:
DJ Connor

TSHA Gives us a Glimpse of 'Capricorn Sun' With the Infectious "Giving Up"
June 23, 2022
"Giving Up" provides a momentary escape from life and an opportunity to lose yourself in the moment.
Author:
Nathan Ahamed

HONNE and Pink Sweat$' "What Would You Do?" Is the Perfect Post-Quarantine Anthem
June 29, 2021
This song is the perfect soundtrack to your carpe diem moment.
Author:
Krista Marina Apardian

ericdoa Dives Headfirst Into Angst and Confidence in "back n forth"
August 13, 2021
ericdoa further cements his role as one of the young voices leading the coming tidal wave that is hyperpop.
Author:
EJ Saftner

Shay Lia - "Good Together" (Live + Interview) | Northside Sessions
February 25, 2020
Shay Lia delivers a captivating performance of "Good Together."
Author:
Maxamillion Polo