From the Site

Ginger Root's 'Nisemono' Is a Euphoric Look at Imposter Syndrome and the Quarter-Life Crisis
September 12, 2022
Ginger Root has managed to find merriment within delicate introspection and sobering surrender.
Author:
Jazmin Kylene

Meet Mousey, the singer-songwriter who defies the restriction of genre
September 11, 2022
"The musical journey of Mousey has been one of consistent rebellion."
Author:
Ash Wallace

Nessa Barrett's "madhouse" Is Pure Dark Pop Perfection
September 10, 2022
"madhouse" marks the first single since the rising dark pop star was admitted earlier this year.
Author:
Jazmin Kylene

Alexander 23 Draws a Masterpiece While Answering Rapid-Fire Questions
September 8, 2022
Sit down with rising star for a quick drawing ❤️
Author:
Ruby Scott

BLACKSTARKIDS and beabadoobee Manifest a Technicolor NYC With "CYBERKISS 2 U*"
September 8, 2022
"CYBERKISS 2 U*" is a genre-bending earworm that captures the overwhelming spectacle and unrestrained joy of New York.
Author:
Alessandra Rincon
ESHAAN on The Future, Spontaneity and Amplifying His Act
September 8, 2022
“For me the only rule that I have is to make sure that the show is as fun and exciting as can be”.
Author:
Jessica Magtalas
Issue 01: School's Out!
September 7, 2022
Our very first zine, featuring Lexi Jayde, ericdoa, Thomas Headon, Riovaz, and more.
Author:
Ones To Watch Staff

merci, mercy Dances Through the Heartbreak in "Into You"
September 7, 2022
“Into You” playfully balances melancholy lyrics with contagiously danceable melodies.
Author:
Michelle Dalarossa
![Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-true-american-1662571354.jpg)
Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]
September 7, 2022
"‘true american’ is about having maximum fun while also living in a groundhog’s day of your own ignorance and financial turmoil."
Author:
DJ Connor

Arden Jones Evokes an Endless Summer With 'age tape 8'
September 6, 2022
'age tap 8' makes it feel like summer is just beginning.
Author:
Dillon Stave
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
Author:
DJ Connor

We're Going to SXSW!
March 9, 2022
We and our friends over at Nettwerk have something special in store for you.
Author:
Ruby Scott

altopalo and Bartees Strange Join Forces For the Self-Diss Track "Love That 4 You"
August 11, 2022
"love that 4 you" is a textured, hypnotic affair.
Author:
DJ Connor

Mulay Charts Out a Moment of Rebirth in 'IVORY'
October 5, 2022
"You could be blinded by the sun, but you have to face the light in order to find truth."
Author:
DJ Connor

KIAN Shows Us the Light With "Sunbeam"
November 18, 2020
For those that already know KIAN, good news! He just released another infectious new song.
Author:
Jordan Shickman
![contradash Releases Video for 'hi neighbor' and Debut EP 'all-star' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/contra - otw_1608316506.jpg)
contradash Releases Video for 'hi neighbor' and Debut EP 'all-star' [Premiere]
December 18, 2020
California singer-rapper contradash is back with "hi neighbor," the latest from the release of his debut EP, 'all-star.'
Author:
Rachel Lai

young friend and Anna Sofia Kickstart Summer With "SUGARCOATED"
May 20, 2021
young friend and Anna Sofia are a match made in heaven.
Author:
Tyler Borland

Shane Garcia's "Corner Store Runs" Gives Vintage Styles New Context
January 21, 2021
Shane Garcia's latest single "Corner Store Run" is a poetic depiction of her social anxiety and a stunning display of her vocal ability.
Author:
Tyler Borland
![Kid Hastings on Heartbreak, TikTok, and Creative Freedom [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/CALL-ME-UP_1611611103.jpeg)
Kid Hastings on Heartbreak, TikTok, and Creative Freedom [Q&A]
January 25, 2021
We caught up with Kid Hastings to talk about quarantine, exploring identity, and his forthcoming EP.
Author:
Rachel Lai

Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
Author:
Carter Fife