From the Site

Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
Author:
Carter Fife

Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
Author:
Maxamillion Polo

Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Author:
Ruby Scott

Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
Author:
Maxamillion Polo

Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
Author:
Maxamillion Polo

Sango and Waldo Establish Themselves as Grand Rapids' Finest on 'Lake Effect'
July 28, 2021
A creative love letter to Grand Rapids, Lake Effect is vying to push Michigan closer to the forefront of hip-hop culture.
Author:
Carter Fife

Carter Ace Is Just Here to Enjoy the Ride on "The One and Lonely"
July 26, 2021
"This track is about creating art in the void of loneliness."
Author:
Joey Legittino

Marco Luka Shows His True Colors on "get me high"
July 24, 2021
"I can't wait for people to take in the rawness and beauty of this one."
Author:
Joey Legittino

Kevin Abstract, slowthai, and $NOT Pull No Punches on "Slugger"
July 19, 2021
Between Abstract, $NOT, and slowthai, this collaboration made in heaven seems simply incapable of missing.
Author:
Carter Fife

Peach Tree Rascals and AG Club's "Popeye" Is the Collaboration of the Summer
July 16, 2021
The wild party anthem is pure organized pandemonium at its finest.
Author:
EJ Saftner
![New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/polyhill-ones-to-watch_1621299402.jpeg)
New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]
May 13, 2021
It's only been about a year or so since PollyHill has really taken her shot at music and she's hit the bullseye dead-on.
Author:
Max Tetlow

IDK Crafts a Dance Record in His Own Image With KAYTRANADA-Produced 'Simple.'
May 6, 2022
"I wanted to create a project where people can 'dance to real shit.'"
Author:
Maxamillion Polo

KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
Author:
Carter Fife

Kenny Mason’s 'RUFFS' Explores Salvation, Trauma, and Putting the Future First
October 5, 2022
The past year has been anything but ordinary for the Atlanta artist.
Author:
Carter Fife

Malik Moses Drops Soulful Debut Single With the Bas-Assisted "Show Me Something"
November 4, 2021
If you're a fan of artists like Smino, Buddy, Monte Booker, or JID, then Moses is the perfect new artist for you.
Author:
Carter Fife
![Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jez-dior-ones-to-watch_1574375941.jpg)
Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]
November 21, 2019
"If it is just one person reaching out to me saying I saved their life, that alone is success to me."
Author:
Joey Legittino

Dounia Claims Her Throne in "Royal"
February 22, 2019
Her dreamy blend of singing and rapping is showcased in this inspiring anthem about thinking outside of the box to climb to the top.
Author:
Alyssa Yung

Hobo Johnson's Pool Party-Themed Video is Anything But a "Typical Story"
June 25, 2019
With a record deal and national Ones To Watch-presented tour now under his belt, Hobo Johnson is winning with unparalleled creativity and uniqueness.
Author:
Miranda Hyman

LOWERLIPDRIP Sets a New Tone With "Everything Is Fare"
May 18, 2020
It's addictive in the most ambiguous way. With every listen, you seem to hear something new within the production you didn't notice before.
Author:
Joey Legittino

Peach Tree Rascals and AG Club's "Popeye" Is the Collaboration of the Summer
July 16, 2021
The wild party anthem is pure organized pandemonium at its finest.
Author:
EJ Saftner