From the Site

ToBy's Debut Album 'L'esprit' Is an Introspective and Multifaceted Journey
October 18, 2021
L'esprit is a project that is simultaneously cohesive and unrestrained in its omnivorous artistic direction.
Author:
Carter Fife

Khi Infinite's Debut Album 'Take What You Need' Is a Limitless Take on Hip-Hop
October 12, 2021
Khi's debut pulls from disparate and far-ranging soundscapes, ranging from alternative rock to beach pop.
Author:
Carter Fife

brakence Conjures an Emotional Maelstrom on "argyle"
October 8, 2021
"argyle" sees brakence tackling themes of mental health, existential dread, and the cost of growing fame.
Author:
Maxamillion Polo

Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
Author:
Maxamillion Polo

99 Neighbors Bare Their Soul on 'Wherever You're Going I Hope It's Great'
September 24, 2021
In their hauntingly beautiful debut album, the art-rap group reimagines the music collective.
Author:
Maxamillion Polo

Myles Lloyd Means Business in Commanding New Single "Down Under"
September 24, 2021
"I had enough of being patient and had to start coming for what is mine."
Author:
Joe Beer

'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Author:
Carter Fife

midwxst Is 'Back in Action'
September 22, 2021
<i>Back in Action</i> sees midwxst leveraging everything from digicore, hip-hop, and hyperpop to deliver a controlled bout of chaos.
Author:
Maxamillion Polo

KayCyy's "ASTK!" Takes Us on the Trip of a Lifetime Ahead of His Debut Project
September 16, 2021
The Kanye West protegée is up next.
Author:
Carter Fife

wolfacejoeyy Is Subverting Expectations With Each New Release
September 16, 2021
wolfacejoeyy refuses to be pigeonholed into a single sound or idea.
Author:
Tyler Borland

Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
Author:
Maxamillion Polo

Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
Author:
Carter Fife

Zack Fox the Rapper? An Investigative Report
January 6, 2020
Fox is turning the Internet's best joke into one of hip-hop's most provocative figures.
Author:
Precious Kato

Aries Cements Himself as Anti-Pop's New Star With 'WELCOME HOME' Project
April 18, 2019
From its very opening moments, it is immediately apparent why the enigmatic artist is currently gracing the cover of Spotify's Anti-Pop playlist.
Author:
Maxamillion Polo

Opera, Screamo, Rap, Rock - Have it All With Jasiah
March 16, 2020
Jasiah's proving to be the next big star to emerge out of the Gen Z music scene & one you should keep your eyes on.
Author:
Emily Smith

Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Author:
Tyler Borland

Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
Author:
Carter Fife

Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
Author:
Carter Fife

From TikTok Sensation to Chart-Topping Artist: Meet Arizona Zervas
March 4, 2020
The first unsigned artist to top the Spotify charts in years.
Author:
Bianca Brown

RMR Switches Gears to Deliver the Tragic Story of "DEALER"
April 10, 2020
The enigmatic viral artist is back.
Author:
Maxamillion Polo