From the Site
ToBy's Debut Album 'L'esprit' Is an Introspective and Multifaceted Journey
October 18, 2021
L'esprit is a project that is simultaneously cohesive and unrestrained in its omnivorous artistic direction.
Khi Infinite's Debut Album 'Take What You Need' Is a Limitless Take on Hip-Hop
October 12, 2021
Khi's debut pulls from disparate and far-ranging soundscapes, ranging from alternative rock to beach pop.
brakence Conjures an Emotional Maelstrom on "argyle"
October 8, 2021
"argyle" sees brakence tackling themes of mental health, existential dread, and the cost of growing fame.
Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
99 Neighbors Bare Their Soul on 'Wherever You're Going I Hope It's Great'
September 24, 2021
In their hauntingly beautiful debut album, the art-rap group reimagines the music collective.
Myles Lloyd Means Business in Commanding New Single "Down Under"
September 24, 2021
"I had enough of being patient and had to start coming for what is mine."
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
midwxst Is 'Back in Action'
September 22, 2021
<i>Back in Action</i> sees midwxst leveraging everything from digicore, hip-hop, and hyperpop to deliver a controlled bout of chaos.
KayCyy's "ASTK!" Takes Us on the Trip of a Lifetime Ahead of His Debut Project
September 16, 2021
The Kanye West protegée is up next.
wolfacejoeyy Is Subverting Expectations With Each New Release
September 16, 2021
wolfacejoeyy refuses to be pigeonholed into a single sound or idea.
tobi lou Proves His Career Is 'Non-Perishable'
March 14, 2022
tobi lou thrives in a state of comfortable unpredictability.
Elroy Disregards Boundaries on His Highly Catchy Single "PARASITE"
December 8, 2020
Pennsylvania native Elroy embodies the sounds and ideas of Hyperpop but does it on his own terms.
Octavian Is Sparking a Social Media Movement With His "Bet" Video
March 1, 2019
#OKBETCHALLENGE
Little Simz's "I Love You, I Hate You" Sees the UK Rapper at the Top of Her Game
July 14, 2021
"I Love You, I Hate You" synthesizes the best parts of both classic and contemporary hip-hop.
Take a Trip With the Enigmatic Aries to "SANTA MONICA"
January 30, 2019
Aries' latest sun-soaked venture is the perfect backing soundtrack for coasting down PCH, or any occasion really.
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
Dominic Fike and Kenny Beats Launch a Heist for Halsey's Grammy in "Phone Numbers" Video
October 15, 2019
Dominic Fike links up with Kenny Beats for a heist that falls somewhere between "Breaking Bad" and "Even Stevens."
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Leven Kali Enlists Smino and Topaz Jones to Clear Things Up in "Homegirl"
December 11, 2019
An ode to anyone who has ever been caught sending that "I miss you" text.