From the Site
Doechii Wastes No Time in the Rapid-fire "Bitch I'm Nice"
July 8, 2022
Doechii has proved once again that the top is where she belongs.
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
KayCyy's Creative Risks Pay Off in 'Get Used To It'
June 6, 2022
It’s only a matter of time until KayCyy enters hip-hop’s upper echelon.
Refugee Rapper Star2 Finds Catharsis in 'Real Life'
June 1, 2022
Star2 is gritty, raw, and brimming with infectious perseverance.
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
![Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hoodzy-interview_1652672105.jpeg)
Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]
May 16, 2022
Hoodzy is ready to make waves.
IDK Crafts a Dance Record in His Own Image With KAYTRANADA-Produced 'Simple.'
May 6, 2022
"I wanted to create a project where people can 'dance to real shit.'"
redveil Comes For His Crown in the Impeccable 'learn 2 swim'
April 21, 2022
Independent. Self-Produced. Self-Released. redveil is up next.
Doechii Channels Creative Mayhem on New "Crazy" Visual
April 8, 2022
The viral star seems incapable of missing.
Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
Zack Fox the Rapper? An Investigative Report
January 6, 2020
Fox is turning the Internet's best joke into one of hip-hop's most provocative figures.
Aries Cements Himself as Anti-Pop's New Star With 'WELCOME HOME' Project
April 18, 2019
From its very opening moments, it is immediately apparent why the enigmatic artist is currently gracing the cover of Spotify's Anti-Pop playlist.
Opera, Screamo, Rap, Rock - Have it All With Jasiah
March 16, 2020
Jasiah's proving to be the next big star to emerge out of the Gen Z music scene & one you should keep your eyes on.
Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
From TikTok Sensation to Chart-Topping Artist: Meet Arizona Zervas
March 4, 2020
The first unsigned artist to top the Spotify charts in years.
RMR Switches Gears to Deliver the Tragic Story of "DEALER"
April 10, 2020
The enigmatic viral artist is back.