From the Site
again&again Delivers an Irresistible Vibe on "baby"
June 1, 2021
The breakneck pacing at which again&again embraces their rotating spotlight.
kxvg Breaks Free and Soars to New Heights on 'cloudburst*' EP
May 24, 2021
Inspired by themes of youth, discovery, love, and loss, kxvg delivers a collection of futuristic bangers.
Mariposa Makes Her Grand Debut With the High-Spirited "Callan"
May 21, 2021
Vicarious, emotive, confident, mysterious, and sensual only begin to explain Mariposa's debut effort.
![New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/polyhill-ones-to-watch_1621299402.jpeg)
New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]
May 13, 2021
It's only been about a year or so since PollyHill has really taken her shot at music and she's hit the bullseye dead-on.
Marcellus Juvann Delivers Introspective and Incendiary Flows on "HARDHEADED"
May 7, 2021
Projects like <i>HARDHEADED</i> are an important reminder that up-and-coming artists like Juvann are the true backbone of the hip-hop sphere.
Brevin Kim Delivers a Raw Intensity to New Single "Naples"
May 7, 2021
"Naples" sees Brevin Kim synthesizing brooding pop music with hard-hitting hip-hop percussion.
Kyle Dion and Kari Faux Are Effortlessly Charismatic on "PURR"
April 30, 2021
Over a bouncy and experimental R&B cut, Dion and Faux truly embody the subtle art of the perfect collaboration.
Adam Pastel Returns on the Dreamlike "WISH FOR"
April 28, 2021
"WISH FOR" is a song made for white boy summer.
Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
April 28, 2021
Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion.
![Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat-supercut-interview_1618553645.png)
Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]
April 16, 2021
"I'm going to be me and like what I like regardless of who is and isn't surprised, it's not going to change my life."
![With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/van-buren-records-dsm-1662997264.jpeg)
With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]
September 12, 2022
"It’s the album of the year."
Octavian Is Sparking a Social Media Movement With His "Bet" Video
March 1, 2019
#OKBETCHALLENGE
Take a Trip With the Enigmatic Aries to "SANTA MONICA"
January 30, 2019
Aries' latest sun-soaked venture is the perfect backing soundtrack for coasting down PCH, or any occasion really.
tobi lou Proves His Career Is 'Non-Perishable'
March 14, 2022
tobi lou thrives in a state of comfortable unpredictability.
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
Little Simz's "I Love You, I Hate You" Sees the UK Rapper at the Top of Her Game
July 14, 2021
"I Love You, I Hate You" synthesizes the best parts of both classic and contemporary hip-hop.
EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
IDK Releases 'IDK & FRIENDS 2,' the Soundtrack to Kevin Durant's New Showtime Documentary
June 29, 2020
Serving as both the music supervisor and composer for Durant's new documentary, IDK brings his enthralling vision to life.
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Dominic Fike and Kenny Beats Launch a Heist for Halsey's Grammy in "Phone Numbers" Video
October 15, 2019
Dominic Fike links up with Kenny Beats for a heist that falls somewhere between "Breaking Bad" and "Even Stevens."