From the Site
![HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harloe-ones-to-watch_1582822208.jpg)
HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]
February 27, 2020
"'Crush On You' is meant to tell the story of what happens when love evolves and changes and you let it go."
Noah Cunane's "Medicine" Music Video Hits Different
February 25, 2020
Cunane's new music video is as relatable as it is sympathetic.
![Boy In Space Is Done With Playing It Safe [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boy-in-space-interview_1582655188.JPG)
Boy In Space Is Done With Playing It Safe [Q&A]
February 25, 2020
"I want to stop being safe, because there's an unsafe creative person inside of me that needs to fly a little bit."
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
April and "The Impossible Task of Feeling Complete"
February 24, 2020
April's debut single is a sonic hug brimming with warmth in spite of its somber soundscape.
100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
Elohim's "Group Therapy" Is the Ultimate Remedy
February 21, 2020
The new single arrives ahead of Elohim's first U.S. headlining tour.
dhruv Channels His Inner Hopeless Romantic in "moonlight"
February 21, 2020
"moonlight" feels like just the start for dhruv.
chloe moriondo's "Ghost Adventure Spirit Orb" Is Equal Parts Candid and Triumphant
February 21, 2020
"'Ghost Adventure Spirit Orb' is inspired by my experiences dealing with mental illness in high school and the ways I cope with it."
Isaac Dunbar Wants You to Love Yourself, With or Without Makeup
February 20, 2020
"I made a deal with myself: I would wait until I loved myself fully to release the song."
Jelani Aryeh Covers The xx in His Nostalgic Reinterpretation of "Angels"
January 15, 2021
Jelani Aryeh is back and building off this momentum by paying homage to Alternative Pop legends The xx.
![10 Questions With Dean Mitchell About Her Debut Single "Hold Me Down" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dean-mitchell-interview-hold-me-down-1656347399.jpeg)
10 Questions With Dean Mitchell About Her Debut Single "Hold Me Down" [Q&A]
June 27, 2022
"It inspires me to just live life and do and try as many things as I can because I could literally die tomorrow."
AVIV Seeks Outside Validation on "love of your life"
September 24, 2021
"love of your life" speaks to the intoxicating nature of young love.
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
Dead Emerson Showcases Another Level of Sophistication on "Siddhartha"
December 18, 2020
It's been too long since we've found an indie rock artist to bring us to our happy place. Alas, Dead Emerson emerges and here we are.
![WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wizthemc_1598450707.jpg)
WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]
August 24, 2020
Toronto-based MC WizTheMc has a new vision for rap.
Johnny Stimson Emerges From His Cocoon on 'Butterflies'
October 8, 2021
Johnny has found a sound that can take him as far as his talent, imagination, and wings will carry him.
Newcomer Delacey Stands By What Is Hers In Spellbinding Debut "My Man"
March 8, 2019
What better way to celebrate female empowerment than with newcomer Delacey and her captivating hook, "Bitch don't steal my man?"
Conan Gray Describes Himself With Vines and Shares His Crazy College Story | Quick 6
April 17, 2019
Conan Gray left 2018 at one of the year's biggest breakout stars, only to enter 2019 even stronger.
![CROOK Releases Pop Song For The Damned, "oh, cool" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/crook-otw-3_1570141196.jpg)
CROOK Releases Pop Song For The Damned, "oh, cool" [PREMIERE + Q&A]
October 3, 2019
CROOK offers a unique, dark twist to pop in his music, which exquisitely juxtaposes a soothing atmosphere with hauntingly honest, relatable lyrics.