From the Site
LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
merci, mercy Holds Nothing Back in Her Debut Single "Fucked Myself Up"
March 6, 2020
"'Fucked Myself Up' is about dependence on alcohol, it gave me the confidence to be able to talk to people."
![Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ruuth-all-my-friends_1583516052.jpg)
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
Almondmilkhunni's "Henni Heartbreak" Will Get You in and Through Your Feels
March 5, 2020
Get familiar with the college dropout triple-threat with an undeniable talent for nostalgic pop-R&B.
![zack villere Is Creating a World All His Own [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zack-villere-ones-to-watch-2_1583435690.jpg)
zack villere Is Creating a World All His Own [Q&A]
March 5, 2020
villere on chapped lips, nostalgic childhood cartoons, and transcending genre classifications.
Hojean's "Over 85" Is an Effortless Joyride
March 4, 2020
There's simply no limit when it comes to Hojean.
The Aces Return With "Daydream," a Euphoric Love Note
March 4, 2020
"We want our fans to feel submerged in this music and walk away feeling closer to us than ever."
Surfaces Prescribe a Dose of Hope and Euphoric Bliss in 'Horizons'
March 2, 2020
Surfaces' music arrives as the encapsulation of carefree summer days.
Sky McCreery Is Back With a Diary Entry From a Broken Heart
March 2, 2020
McCreery has a unique gift for showing the emptiness and longing of West Coast relationships.
Max Leone Reminds Us Life Is Too Short to Be "Cautious"
February 27, 2020
"Cautious" is very much a "cautionary tale."
PinkPantheress and Willow's "Where you are" Is a Melancholic Dream Come True
April 27, 2022
The long-awaited viral TikTok tease is finally here.
TRACES & TYLERxCORDY Brace You For A Lonely Night
March 25, 2020
TRACES + TYLERxCORDY dropped something to make us feel a bit better about being alone.
![NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-heels-video-chromatopia_1583874695.jpeg)
NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]
March 10, 2020
NoMBe unveils the visual for the latest single from his highly-anticipated album.
![Jordan Tariff Leaves His Old Self Behind in Moody Visual for "Warning Shot" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordan-tariff-ones-to-watch-2.jpeg)
Jordan Tariff Leaves His Old Self Behind in Moody Visual for "Warning Shot" [PREMIERE]
January 9, 2019
"We wanted it to look and feel isolating, the way a lot of us feel in tough times of our lives. But ultimately strong and ready to take on whatever lies ahead."
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Theo Kandel's "Anaconda Hearts" Is a Striking Portrait of a Broken Relationship [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/theo-kandel-anaconda-hearts_1622142691.JPEG)
Theo Kandel's "Anaconda Hearts" Is a Striking Portrait of a Broken Relationship [Premiere]
May 27, 2021
Kandel gives a whole new meaning to being the snake in a relationship.
![Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophia-alexa-hit-and-run-interview_1644426779.jpeg)
Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]
February 9, 2022
Only two songs into her career and Sophia has all the hallmarks of a seasoned pop veteran.
Nick Vyner's "Flood" Is a Deluge of Catharsis
May 12, 2022
For Vyner, writing about sadness can be atmospheric, momentous and, in a weird way, feel happy.
Ordinary Child Pushes Pop Boundaries With Introspective and Emotive Songwriting
May 6, 2020
Ordinary Child reinvents his past ideas to make "Someday" his strongest single to date.