From the Site
TRACES & TYLERxCORDY Brace You For A Lonely Night
March 25, 2020
TRACES + TYLERxCORDY dropped something to make us feel a bit better about being alone.
Meet Luke Prost, a Hyper Pop Producer With Limitless Promise
March 25, 2020
Prost has a dauntless vision for pop music and beyond.
Jenevieve's "Baby Powder" Is Made For Those Late, Sultry Nights
March 25, 2020
Goofy, cool, and effortlessly beautiful all in one fell swoop
keshi and the Infectious Melancholy of 'bandaids'
March 24, 2020
"The <i>bandaids</i> record is about vulnerability but also about moving forward, and I hope that in some way it can be your friend in this strange time."
somegirlnamedanna Pens Her First Chapter in "hello i am"
March 23, 2020
"This is my story, how I grew up, my life, and everything up to this point."
Noah Cyrus Finds Some Light in "I Got So High That I Saw Jesus"
March 23, 2020
"It will be OK, so long as we are guided by compassion and community. Both are needed more than ever right now."
Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
Conan Gray Takes Flight in 'Kid Krow'
March 20, 2020
Gray is here to make his mark on the world of pop music.
Even in Difficult Times, Alexander 23 Wants You to Be There For Others
March 19, 2020
"...being there for people when things get hard is hard. It's the latter that really defines a compassionate relationship."
Michi Seduces Us Through Dance in "Night Moves" Video
March 19, 2020
Michi unleashes the sultry "Night Moves," which has hints of classic R&B fused with loveable bedroom pop and Spanish drizzled throughout.
valentina cy Makes Her Major Label Debut With the blackbear-Assisted "Bad"
July 10, 2020
"Bad" feels like it could serve as the score for any classic femme fatale.
![Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khamari_1603498557.jpg)
Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]
October 24, 2020
Khamari has been one of the most consistent new acts of the year.
Jelani Aryeh Covers The xx in His Nostalgic Reinterpretation of "Angels"
January 15, 2021
Jelani Aryeh is back and building off this momentum by paying homage to Alternative Pop legends The xx.
alextbh Fearlessly Expresses His Sexuality in "No Space"
February 1, 2019
Alex's latest single fuses his typical left-of-center grooviness with sensual pop.
![Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Franke-Ones-To-Watch 2.png)
Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]
April 3, 2019
Every component of Franke's career screams DIY.
![Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sure-sure-ones-to-watch-2_1561594106.jpeg)
Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]
June 26, 2019
Having received praise from Grizzly Bear and Rostam of Vampire Weekend, you don't want to sleep on this indie genre-bender.
![Parcels Brings Disco To The Desert at Coachella 2019 [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/parcels-ones-to-watch 2.jpg)
Parcels Brings Disco To The Desert at Coachella 2019 [TOUR DIARY]
April 18, 2019
Parcels is comprised of five charming musicians who are reviving classic disco sounds and modernizing it with electro-pop undercurrents.
Conan Gray Is Unsurprisingly Amazing at ASMR and Backflips | Truth or Dare
September 5, 2019
There are no two ways about it - Gray is pop's next big thing.
![CROOK Releases Pop Song For The Damned, "oh, cool" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/crook-otw-3_1570141196.jpg)
CROOK Releases Pop Song For The Damned, "oh, cool" [PREMIERE + Q&A]
October 3, 2019
CROOK offers a unique, dark twist to pop in his music, which exquisitely juxtaposes a soothing atmosphere with hauntingly honest, relatable lyrics.
Audrey Mika's '5 A.M.' Is the Perfect Addition to Your Lovelorn Valentine's Playlist
February 10, 2020
<i>5 A.M.</i> arrives as the opening chapter of an inevitable pop-R&B superstar.