From the Site
Emei Is Perfectly Okay With Never Being “That Girl”
July 18, 2022
Emei accepts herself, flaws and all, in a pop-punk tour de force.
Ella Jane is Unapologetically, Authentically Herself in “Party Trick”
July 14, 2022
"'Party Trick' reminded me just why I write songs."
merci, mercy's "Black Cloud" Has an Infectious Silver Lining
July 12, 2022
Ironically enough, "Black Cloud" could end up being your song of the summer.
rei brown Is a Born Anew in the Stellar ‘Xeno’
July 11, 2022
Xeno feels like the crystallization of a lifetime of artistic intent.
Cuco's "Aura" Is a Hypnotic Bilingual Love Letter
July 11, 2022
"Aura" captures the magic of a love so powerful that it simply can’t be expressed in a single language.
renforshort Holds Nothing Back in Heartfelt Debut Album 'dear amelia'
July 8, 2022
dear amelia is a testament to the promise of Gen Z’s genre-effacing pop.
LATENIGHTJIGGY's "Nela" Is a Sultry Tune Made For the Dancefloor
July 6, 2022
"Nela" is a statement to his peer group that he can both steer and stir the pot.
Maya Hawke's “Thérèse” Is a Tranquil Portrait of Fleeting Magic
July 6, 2022
The Stranger Things star offers up a serene reflection ahead of the release of her sophomore album.
Men I Trust's "Hard to Let Go" Is a Sonic Ride Through Sweet Despair
July 1, 2022
It’s understood that if it’s Men I Trust, it’s painfully good.
Meet EASHA, the Stanford Student Crafting Blissful Bedroom Pop
June 30, 2022
EASHA is the artist we’re craving right now, ripping pages out of all of our journals and setting our secrets free.
alextbh Fearlessly Expresses His Sexuality in "No Space"
February 1, 2019
Alex's latest single fuses his typical left-of-center grooviness with sensual pop.
![Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sure-sure-ones-to-watch-2_1561594106.jpeg)
Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]
June 26, 2019
Having received praise from Grizzly Bear and Rostam of Vampire Weekend, you don't want to sleep on this indie genre-bender.
Conan Gray Is Unsurprisingly Amazing at ASMR and Backflips | Truth or Dare
September 5, 2019
There are no two ways about it - Gray is pop's next big thing.
![CROOK Releases Pop Song For The Damned, "oh, cool" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/crook-otw-3_1570141196.jpg)
CROOK Releases Pop Song For The Damned, "oh, cool" [PREMIERE + Q&A]
October 3, 2019
CROOK offers a unique, dark twist to pop in his music, which exquisitely juxtaposes a soothing atmosphere with hauntingly honest, relatable lyrics.
valentina cy Makes Her Major Label Debut With the blackbear-Assisted "Bad"
July 10, 2020
"Bad" feels like it could serve as the score for any classic femme fatale.
![Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khamari_1603498557.jpg)
Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]
October 24, 2020
Khamari has been one of the most consistent new acts of the year.
Who Is Claire Rosinkranz?
October 7, 2021
Meet Claire Rosinkranz, the pop tour de force soundtracking Gen Z.
Maude Latour Dances Through the Unknown Chaos of "Probabilities"
July 25, 2022
Probabilities” is a beautiful snapshot of real life.
![Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/casey-conroy-best-shoes_1588694543.jpg)
Casey Conroy and COASTCITY Deliver a Message of Heartfelt Vulnerability in "Best Shoes" [Premiere]
May 5, 2020
"It got to a point where I felt so defeated that I just wanted to run home."
Jelani Aryeh Covers The xx in His Nostalgic Reinterpretation of "Angels"
January 15, 2021
Jelani Aryeh is back and building off this momentum by paying homage to Alternative Pop legends The xx.