From the Site
 
        
    
    BENEE Channels an Adorable, Slimey Muse For "Snail"
                            August 11, 2020
            
                            BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.  
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
     
        
    
    Là˜Là˜'s Got Some Thoughts on Love on "Hate U"
                            August 7, 2020
            
                            Là˜Là˜ is back with "Hate U." An alt-pop tune injected with heartbreak and a bit of classic 2000s angst.
            
        
                    
                Author:
    Precious Kato
                
        
                    
        
    ![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same"  [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg) 
        
    
    Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
                            August 7, 2020
            
                            We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique. 
            
        
                    
                Author:
    Paige MacDonald
                
        
                    
        
    ![Paige Talks Process Behind Her 'Always Growing' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Paige_otw_1596755245.jpg) 
        
    
    Paige Talks Process Behind Her 'Always Growing' EP [Q&A]
                            August 6, 2020
            
                            Paige shares the background to her start in music and how she grew into song writing while staying true to herself.
            
        
                    
                Author:
    Max Tetlow
                
        
                    
        
    ![Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BK - otw_1596746026.jpg) 
        
    
    Ben Kessler Shows His Perseverance in New Music Video For "Concrete" [Premiere]
                            August 6, 2020
            
                            We're ecstatic to premiere Ben Kessler's brand new single and video for "Concrete."
            
        
                    
                Author:
    Joey Legittino
                
        
                    
        
     
        
    
    chloe moriondo Captures the Heart of "living virtually"
                            August 6, 2020
            
                            "I felt like 'living virtually' was fitting because it feels like that's essentially what we do  -  we're afraid to speak and leave our rooms to begin with, and especially now."
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
     
        
    
    Khamari's "The Heat" Is a Vibrant Display of Songwriting and Vocal Ability
                            August 5, 2020
            
                            Few artists have been able to strike such a strong balance between lyrical vulnerability and catchiness as newcomer Khamari. 
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
     
        
    
    spill tab's "Cotton Candy" Is as Sweet and Airy as Its Namesake
                            August 5, 2020
            
                            spill tab's latest arrives somewhere between bittersweet interlude and the sonic personification of a diary entry.
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
     
        
    
    Tai Verdes Is No Longer "Stuck in the Middle"
                            August 4, 2020
            
                            Verdes is the latest artist to turn a chance moment on TikTok into a catalyst for viral success. 
            
        
                    
                Author:
    Krista Marina Apardian
                
        
                    
        
     
        
    
    Jimi Somewhere Reminds Us of Blissful Teenage Freedom on "Bottle Rocket"
                            August 3, 2020
            
                            Jimi Somewhere encapsulates youth in his newest single "Bottle Rocket" 
            
        
                    
                Author:
    Jenna Singer
                
        
                    
        
     
        
    
    marc indigo Delivers a Sultry Slowburn With "Don't Waste My Time"
                            June 7, 2021
            
                            On "Don't Waste My Time," indigo is smooth as butter.
            
        
                    
                Author:
    Alexis Vaganos
                
        
                    
        
     
        
    
    Brace Yourself for Sigrid's 'Sucker Punch' of Electro-Pop Varieties in Debut Album
                            March 11, 2019
            
                            Reviving the rebellious side of pop music, the 22-year-old shines with non-conformist and progressive attitudes toward the femininity in pop culture. 
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ARLO-ones-to-watch_1558720841.jpg) 
        
    
    Pick Emotional Rose Petals With ARLO in the Captivating "Rivers" Video [PREMIERE]
                            May 24, 2019
            
                            ARLO's atmospheric alt-pop is refreshingly pure, and it's about time you treated yourself to his impressive discography.
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    Ralph Shares 5 Powerful Female Artists Who Inspired 'Flashbacks & Fantasies'
                            November 13, 2019
            
                            Dua Lipa, Etta James, Miley Cyrus and more went into the making of Ralph's latest EP.
            
        
                    
                Author:
    Bianca Brown
                
        
                    
        
     
        
    
    Jake Wesley Rogers Releases Heavenly PRIDE Ballad "Momentary"
                            June 9, 2021
            
                            The heavenly single pays homage to Marsha P. Johnson, Harvey Milk, and Oscar Wilde.
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
     
        
    
    LoveLeo Revels in the Creative Process in Debut EP 'LOOK AT THIS MESS IVE MADE'
                            July 20, 2020
            
                            Each and every track from LoveLeo's debut EP is a testament to his unique ability to exist and create outside his comfort zone.
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
    ![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg) 
        
    
    Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
                            August 11, 2020
            
                            Sally Boy returns with his second single "Stormy."
            
        
                    
                Author:
    Lexi Vaganos
                
        
                    
        
     
        
    
    She Loves Boon Subverts Expectation on "For The Weekend"
                            February 12, 2021
            
                            New York City native, She Loves Boon, embodies the rebellious and DIY attitude of the hyperpop community, while still leaning on pop and alternative influences. 
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
    ![Yuki Dreams Again's  "Pretty Face" Is a Mantra For Post-Pandemic Dating  [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg) 
        
    
    Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
                            April 20, 2021
            
                            In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."
            
        
                    
                Author:
    DJ Connor
                
        
                    
        
     
        
    
    Brevin Kim Delivers a Raw Intensity to New Single "Naples"
                            May 7, 2021
            
                            "Naples" sees Brevin Kim synthesizing brooding pop music with hard-hitting hip-hop percussion.
            
        
                    
                Author:
    Carter Fife