From the Site
For mxmtoon, 'dusk' Signals a New Beginning
October 5, 2020
"<i>dusk</i> is meant to serve as a reminder that life is cyclical."
Maude Latour's Nostalgic Sound Has Us Falling Head Over Heels
October 5, 2020
Maude Latour has officially found her own unique sound, brand and image with the release of "Block Your Number."
little luna's "shift & go" Is a Mesmerizing Debut
October 2, 2020
Here we are at last, gifted with the beautifully mesmerizing debut single "shift & go" from new Alt-pop artist, little luna.
LIA LIA's "Night Call" Is Pop for After Midnight
October 2, 2020
Berlin-based vocalist and songwriter LIA LIA gets into an autumn vibe with her new single "Night Call," a cooling tonic of sound adding mystery to the shortening days, a plea for something to end and begin anew.
Ruel Links With Cautious Clay For Irresistible Slow Burn "say it over"
October 2, 2020
Ruel's latest is an exquisite marriage of neo-soul and pop, of reflection and moving on.
Elohim Accepts the Impermanence of Life in Optimistic New Video for "Good Day Bad Day"
October 2, 2020
Reintroducing herself in fully-saturated color for "Good Day Bad Day," Elohim takes on both the highs and the lows that have become increasingly familiar in 2020.
Tessa Rae Comes To Life In Music Video For Latest Single "Body"
October 1, 2020
Oakland-born, LA-raised Tessa Rae just released her new music for her latest single "Body."
Matthew Chaim Explores the Bitter-Sweet Nuances of Sacrifice in "Tear"
September 30, 2020
On his second solo release of 2020, Matthew Chaim explores the concept of sacrifice in his own life.
![BLACKSTARKIDS on Harnessing 2000s Nostalgia, Comfort Food, and Debut Album 'Whatever, Man' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackstarkids-interview_1601484240.jpg)
BLACKSTARKIDS on Harnessing 2000s Nostalgia, Comfort Food, and Debut Album 'Whatever, Man' [Q&A]
September 30, 2020
"BLACKSTARKIDS is coming of age music. Nostalgia plays a large factor in what we do."
SÅl's "Badside" Is Nostalgic, Introspective, and Infectious
September 29, 2020
New York native SÅl has a knack for creating unique and memorable pop music.
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
![Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-interview-let-u-go-1656341256.jpeg)
Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]
June 24, 2022
The collective is looking to reshape pop in their own kaleidoscopic image.
Poppy's 'Choke' Is a Soundtrack to Mayhem
July 2, 2019
Poppy is an electronic pop/rock icon from your worst nightmares.
Tate McRae Continues Her Pop Takeover With "stupid"
December 6, 2019
2020 belongs to McRae.
goodboy noah Delivers a Sensual Pop-R&B Stunner With "Hit N' Run"
September 17, 2021
goodboy noah is making waves across TIkTok and more.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Boy In Space Is Done With Playing It Safe [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boy-in-space-interview_1582655188.JPG)
Boy In Space Is Done With Playing It Safe [Q&A]
February 25, 2020
"I want to stop being safe, because there's an unsafe creative person inside of me that needs to fly a little bit."
Mallrat and Basenji's "Nobody's Home" Is a Serenely Sweet Sonic Treat
February 4, 2019
When it comes to finding the perfect middle-ground between wonderfully produced electronic music and blissful iridescent pop, Aussies may just do it best.
![Future Generations on Childhood Nostalgia, Self-Doubt, and "Just Pretend" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Future-Generations-ones-to-watch_1572024899.jpg)
Future Generations on Childhood Nostalgia, Self-Doubt, and "Just Pretend" [Q&A]
October 25, 2019
"Those moments of doubt for us can really only be quelled by doing what we love."
COIN's "Youuu" Cements Them as New Wave for a New Generation
January 16, 2020
COIN has built their foundation on infectious hooks and understated emotional complexity.