From the Site

Artemas Pushes Pop Boundaries on "High 4 U"
December 14, 2020
It's clear that Oxford's Artemas is destined for stardom.
Author:
Tyler Borland

Neila Premieres Supernatural Music Video for "Fck Me Up"
December 14, 2020
Fresh off her 'What's Your Sign?' EP, South Florida artist Neila is back with an attention-grabbing visual for the stand out track "Fck Me Up."
Author:
Tyler Borland

FINKEL Finish off the Year With the Quirky 'Sick 2020′
December 11, 2020
The artist duo FINKEL are two of the quirkiest rule-breakers in the music and art world that I know.
Author:
Lexi Vaganos

Gaff's Energetic "How It Goes" Is a New Direction for the Irish Artist
December 11, 2020
Ireland native Gaff has been merging pop, alternative, and Hip-Hop in new and innovative ways all throughout 2020.
Author:
Tyler Borland

Jeremy Zucker and Alexander 23's "Nothing's the same" Is the Soft-spoken Soundtrack to These Endless Days
December 11, 2020
Intentional or not, "Nothing's the same" captures the abnormality of our new collective normal.
Author:
Ruby Scott

Elroy Disregards Boundaries on His Highly Catchy Single "PARASITE"
December 8, 2020
Pennsylvania native Elroy embodies the sounds and ideas of Hyperpop but does it on his own terms.
Author:
Tyler Borland

Imugi (Live) & Quickfire Questions | All Eyes On
December 7, 2020
Watch Imugi 이무기 perform at our very first All Eyes on Showcase in New Zealand

Mia Gladstone's Vibrant 'CYCLE/S' EP Serves Both Ear Candy and Food For Thought
December 7, 2020
When we think of something cyclical, monotony might come to mind; however, Mia Gladstone's CYCLE/S is anything but.
Author:
Krista Marina Apardian

100 gecs Redefine Holiday Cheer With "sympathy 4 the grinch"
December 7, 2020
"sympathy 4 the grinch" is a hyperpop injection to the holiday canon.
Author:
Maddy Quach

DWLLRS Embrace Sunny Optimism on "We're All Just Falling and Flying"
December 4, 2020
San Clemente pop duo DWLLRS take influence from surf rock, alternative hip-hop, and pop, but join these sounds together to make something uniquely themselves.
Author:
Tyler Borland
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
Author:
Paige MacDonald
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Author:
Georgie Wright

Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
Author:
Maxamillion Polo

SypSki Joins Forces With lil rxspy and Landon Cube on New Track "Down & Out"
March 8, 2021
Late last month, Chicago artist SypSki graced fans with his newest single "Down & Out" featuring guest appearances from lil rxspy and Landon Cube.
Author:
Carter Fife
Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]
September 7, 2021
"I love the irony of having an anthem about being a horrible person."
Author:
Chloe Liz

Who Is mxmtoon? | mxmtoon on BTS, Life Is Strange, and Favorite TikTok Trend
September 7, 2021
Meet the DIY artist blending painful honesty and palpable sincerity.
Author:
Maxamillion Polo
![Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Amilli two_1568244126.jpg)
Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]
September 11, 2019
A sort of crime drama scored by a smooth love song is surely a thrilling twist.
Author:
Precious Kato
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Author:
Precious Kato

Australia's Olive Amun Is Quickly Gaining Notoriety With "Do U Wrong"
November 25, 2020
Melbourne-based artist Olive Amun seamlessly bounces back and forth between clever tongue-in-cheek rap and pop melodies on "Do U Wrong."
Author:
Tyler Broland

spill tab Links With Tommy Genesis For the Decidedly Infectious "Indecisive"
August 10, 2021
"Indecisive" races forward with an intoxicating hunger.
Author:
Maxamillion Polo