From the Site
![VALÉ and Kat Dahlia Join Forces For Cinematic "oop" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/VALE-oop_1618592270.png) 
        
    
    VALÉ and Kat Dahlia Join Forces For Cinematic "oop" Visual [Premiere]
                            April 16, 2021
            
                            "'oop' pulls you in swiftly and leaves you falling in love with its raw, spirited energy."
            
        
                    
                Author:
    Alexis Vaganos
                
        
                    
        
    ![WYNNE on Coming to Terms With Loneliness and New "Midnight" Visual [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wynne-midnight_1618585555.jpeg) 
        
    
    WYNNE on Coming to Terms With Loneliness and New "Midnight" Visual [Premiere + Q&A]
                            April 16, 2021
            
                            "Pandemic or not, this is obviously something that a lot of us deal with at some point in our lives."
            
        
                    
                Author:
    Chloe Liz
                
        
                    
        
     
        
    
    BROCKHAMPTON Celebrate 'ROADRUNNER' With Livestream Concert
                            April 14, 2021
            
                            There are few experiences greater than watching artists you love get lost in their work.
            
        
                    
                Author:
    Maddy Quach
                
        
                    
        
    Maasho Squares Off With His Personal "SAD MACHINE"
                            April 10, 2021
            
                            "SAD MACHINE" is an anthem for party animals and wallflowers alike. 
            
        
                    
                Author:
    Alexis Vaganos
                
        
                    
        
     
        
    
    "Last Minute" Sees Sam MacPherson Switching Up His Style
                            April 9, 2021
            
                            With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
            
        
                    
                Author:
    Carter Fife
                
        
                    
        
     
        
    
    Hong Kong Boyfriend Has Us Hooked on "Sharlene"
                            April 9, 2021
            
                            "I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
            
        
                    
                Author:
    Alexis Vaganos
                
        
                    
        
     
        
    
    Laica's "love u lately" Visual Will Leave You Pining For More
                            April 7, 2021
            
                            Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
            
        
                    
                Author:
    Carter Fife
                
        
                    
        
     
        
    
    Max Leone Chases the Ultimate High in "the craziest thing i've ever done"
                            April 5, 2021
            
                            "the craziest thing i've ever done" arrives as Leone's most romantic and enthralling track to date.
            
        
                    
                Author:
    Lexi Vaganos
                
        
                    
        
     
        
    
    Marco Luka Has No Ceilings on "pretty little lies"
                            April 5, 2021
            
                            "pretty little lies" has an inescapable bounce to it that will likely get stuck in your head for hours to come.
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
     
        
    
    Jesse Gold's "R.I.P" Is a Powerful Admittance of Struggle and Self-Doubt
                            March 31, 2021
            
                            "R.I.P" is a refreshingly honest and intimate tour de force.
            
        
                    
                Author:
    Rachael Jansky
                
        
                    
        
    ![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg) 
        
    
    Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
                            March 13, 2020
            
                            "In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AHAH_Muack_Press3 - otw_1598556733.jpg) 
        
    
    AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]
                            August 27, 2020
            
                            We caught up with the M-Pop pioneers for a Q&A. 
            
        
                    
                Author:
    Sal Moreno
                
        
                    
        
     
        
    
    kmoe's Unconventional Style Makes "flutter" a Must Listen
                            October 9, 2020
            
                            "flutter" is a pop ballad with an electronic instrumental and a climactic build to a glitchy outro. 
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
    ![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg) 
        
    
    Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
                            November 12, 2021
            
                            "Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself. 
            
        
                    
                Author:
    DJ Connor
                
        
                    
        
     
        
    
    Let Emily Vu's 'Found' EP Keep You Warm This Winter
                            November 24, 2020
            
                            Emily Vu's latest is a heartwarming EP that is sure to keep your spirits soaked in sunshine this winter.
            
        
                    
                Author:
    Krista Marina Apardian
                
        
                    
        
     
        
    
    "Self!" Is Isaia Huron Hitting His Creative Stride
                            March 19, 2021
            
                            Isaia Huron is finally back with a new single titled  "Self!" 
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
     
        
    
    PinkPantheress and Willow's "Where you are" Is a Melancholic Dream Come True
                            April 27, 2022
            
                            The long-awaited viral TikTok tease is finally here.
            
        
                    
                Author:
    Jazmin Kylene
                
        
                    
        
    ![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif) 
        
    
    lemin. - "New Friend" [Live + Interview] | Northside Sessions
                            February 6, 2019
            
                            It has been quite some time since we have heard a voice as entrancing as lemin.'s.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    ![NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-heels-video-chromatopia_1583874695.jpeg) 
        
    
    NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]
                            March 10, 2020
            
                            NoMBe unveils the visual for the latest single from his highly-anticipated album. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    TRACES & TYLERxCORDY Brace You For A Lonely Night
                            March 25, 2020
            
                            TRACES + TYLERxCORDY dropped something to make us feel a bit better about being alone. 
            
        
                    
                Author:
    Malc.