From the Site

Rising UK Star Mimi Webb Shows No Signs of Stopping With "Dumb Love"
June 23, 2021
Webb has a voice sure to stop you dead in your tracks.
Author:
Maxamillion Polo

beabadoobee Makes Her Stunning Reintroduction With 'Our Extended Play'
June 23, 2021
With her latest EP, beabadoobee doubles down on her new alt-rock-meets-brit-pop persona.
Author:
Carter Fife

347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
Author:
Maxamillion Polo

grandson and Jessie Reyez Join Forces For "Rain," Set to Appear on 'The Suicide Squad' Soundtrack
June 22, 2021
"Rain" leverages its stars' distinctive strengths to their fullest.
Author:
Maxamillion Polo

EMELINE Expects Nothing Less Than "flowers & sex"
June 22, 2021
"What can I say, flowers and sex are a girl's best friend."
Author:
Chloe Robinson

Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Author:
Maxamillion Polo

Griff's 'One Foot in Front of the Other' Is an Emotional and Sonic Triumph
June 21, 2021
This feels like not just an introduction to Griff but a testament to the mainstream appeal of the rapidly rising UK star.
Author:
Giselle Libby

Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Author:
Carter Fife

Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
Author:
Joe Beer
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Author:
Joey Legittino

Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
April 28, 2020
"It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
Author:
Maddy Quach

merci, mercy Holds Nothing Back in Her Debut Single "Fucked Myself Up"
March 6, 2020
"'Fucked Myself Up' is about dependence on alcohol, it gave me the confidence to be able to talk to people."
Author:
Emily Smith
![WILD Will Cure Any Bad Day With Their New Single, "It Only Gets Better" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wild-ones-to-watch 2.png)
WILD Will Cure Any Bad Day With Their New Single, "It Only Gets Better" [PREMIERE]
March 7, 2019
Another feel-good anthem by indie-pop trio WILD.
Author:
Kelly Itatani
![Setlist.Fm Presents: Who Is Bane's World? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bane's-world-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Bane's World? [NEW ARTIST DISCOVERY]
March 6, 2019
Welcome to Bane's World, a place of dreamy musings and bedroom pop.
Author:
Asal Shahindoust

Cuco's "Aura" Is a Hypnotic Bilingual Love Letter
July 11, 2022
"Aura" captures the magic of a love so powerful that it simply can’t be expressed in a single language.
Author:
Dillon Stave
![Loote's Take on Authentic Pop Music, New Relationships, and Shawn Mendes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/loote-ones-to-watch_1560982911.jpg)
Loote's Take on Authentic Pop Music, New Relationships, and Shawn Mendes [Q&A]
June 19, 2019
Their new 'lost' EP explores both the awkward nuanced lingering of post-breakup relationships and the cautious excitement of new ones.
Author:
Rachel Lai

Griff Is a Star in the Making
February 11, 2020
The London-born 19-year-old artist is nothing short of breathtaking.
Author:
Joey Legittino

phem's "Sorry Mama" Will Have You Confessing Your Sins
December 10, 2019
phem enlists Machine Gun Kelly for a perfectly-scored confessional.
Author:
Bianca Brown

brakence Revisits 'punk2' With the Electrifying "sauceintherough"
July 1, 2020
Listening to brakence is nothing short of an adrenaline rush.
Author:
Ruby Scott

Kim Petras Has a Fun Night Out in "Blow It All"
May 10, 2019
+ Catch the pop princess on tour this summer.
Author:
Alyssa Yung