From the Site

ericdoa Dives Headfirst Into Angst and Confidence in "back n forth"
August 13, 2021
ericdoa further cements his role as one of the young voices leading the coming tidal wave that is hyperpop.
Author:
EJ Saftner

Bella Poarch Opens Up About Her Sexual Assault on Sub Urban Collab "Inferno"
August 13, 2021
"This is something I haven't been ready to share with you just yet... But I'm ready now."
Author:
Maxamillion Polo

Still Woozy's Debut Album 'If This Isn't Nice, I Don't Know What Is' Is a Sonic Playground
August 13, 2021
In his debut album, Still Woozy is given the creative freedom and space to explore every left-field idea to its fullest.
Author:
Maxamillion Polo

chloe moriondo and mazie Remind Us It's Okay to Be "not okay"
August 13, 2021
"not okay" leaves you unsure if you're meant to dance, cry, or do a bit of both.
Author:
Maxamillion Polo
![Crooked Teeth Cuts Ties With Toxicity on "Hallelujah" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/crooked-teeth-hallelujah_1628786207.jpeg)
Crooked Teeth Cuts Ties With Toxicity on "Hallelujah" [Premiere]
August 12, 2021
"... it's about a falling out of a relationship and walking away and really the stain of it all."
Author:
Alessandra Rincon

Sam Austins and Sir Chloe Capture Teenage Euphoria on "Joy For Youth"
August 10, 2021
"'Joy For Youth' is a sonic time capsule, surrounding the aura of childhood bliss and teenage rebellion."
Author:
Maxamillion Polo

spill tab Links With Tommy Genesis For the Decidedly Infectious "Indecisive"
August 10, 2021
"Indecisive" races forward with an intoxicating hunger.
Author:
Maxamillion Polo

glaive Cements His Place in Music's Next Wave With 'all dogs go to heaven'
August 9, 2021
<i>all dogs go to heaven</i> hints at what's to come for the 16-year-old who has been thrown to the forefront of the hyperpop scene.
Author:
Maxamillion Polo

Young Saab, Nana Lourdes, and Rome Fortune Deliver Your Next Weekend Anthem With "girls in town"
August 9, 2021
"girls in town" arrives as a bittersweet bop about a love gone sour.
Author:
Carter Fife

Juice Drops a Late Contender For Song of the Summer With "Superimposed"
August 6, 2021
"Superimposed" doesn't invite you to just dance along but urges you to lose yourself alongside Juice.
Author:
EJ Saftner

BXB LOVE Embraces Being 'consistently inconsistent' on Kaleidoscopic Debut Mixtape
December 7, 2021
"we are inconsistent, as human beings. we change and grow and unfold. i believe art is a reflection of that process."
Author:
Maxamillion Polo
![AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AHAH_Muack_Press3 - otw_1598556733.jpg)
AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]
August 27, 2020
We caught up with the M-Pop pioneers for a Q&A.
Author:
Sal Moreno
![Songwriting Virtuoso Sam Martin Chronicles a Life in Debut Solo Album, 'Alpha Omega' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-martin-ones-to-watch-4.jpg)
Songwriting Virtuoso Sam Martin Chronicles a Life in Debut Solo Album, 'Alpha Omega' [Q&A]
March 13, 2019
The writer of Maroon 5's "Daylight" and Jason Derulo's "Want to Want Me" is stepping into the limelight.
Author:
Anna Scholfield
![James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/james-droll-ones-to-watch.jpg)
James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]
March 7, 2019
Droll's discernible ability to create dark pop songs with a comforting hint of optimism is evident in the grappling "Cut My Teeth."
Author:
Alissa Arunarsirakul
![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg)
Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
November 12, 2021
"Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself.
Author:
DJ Connor

kmoe's Unconventional Style Makes "flutter" a Must Listen
October 9, 2020
"flutter" is a pop ballad with an electronic instrumental and a climactic build to a glitchy outro.
Author:
Tyler Borland

'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
February 1, 2019
Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
Author:
Maxamillion Polo
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
Author:
Maxamillion Polo
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
Author:
Alissa Arunarsirakul

King Princess Joins the Legendary Fiona Apple to Reimagine "I Know"
January 25, 2019
The Brooklyn-bred songstress satisfies our hunger for new music with "I Know," a modernized cover and collaboration with pop icon, Fiona Apple.
Author:
Andra Nechita