From the Site
Nessa Barrett Takes Control of Her Own Happiness on 'pretty poison'
September 13, 2021
In her debut EP, the viral star grapples with the cost of fame.
Deb Never Explores the Human Condition on 'Where Have All the Flowers Gone?'
September 10, 2021
<i>Where Have All the Flowers Gone?</i> is one of the most human projects of the year.
![kenzie on TikTok, The Sims, and "Happy For Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenzie-interview_1631296989.jpeg)
kenzie on TikTok, The Sims, and "Happy For Me" [Q&A]
September 10, 2021
"I feel like I always have to look so perfect on social media and that's toxic. I should just be posting whatever I want."
![The Band Camino Aim For Anthemic and Emotional Highs on Debut Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-band-camino-debut-album_1631292681.jpg)
The Band Camino Aim For Anthemic and Emotional Highs on Debut Album [Q&A]
September 10, 2021
On their long-awaited debut album, The Band Camino doubles down on what they do best.
![Blanks' "Never Have I Ever" Is an Infectious, Nostalgic Anthem [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BLANKS-never-have-i-ever_1631204447.jpg)
Blanks' "Never Have I Ever" Is an Infectious, Nostalgic Anthem [Premiere]
September 9, 2021
As Blanks barrels forward with a reckless, charming abandon, it feels nigh impossible to resist his palpable euphoria.
![Jordane Delivers a Transfixing Debut With "Walk" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordane-walk_1631204839.jpg)
Jordane Delivers a Transfixing Debut With "Walk" [Premiere]
September 9, 2021
Jordane's music plays out with all the intimacy of a secret shared between friends.
Charlie Powers Wears His Heart on His Sleeve on "Alone With Myself"
September 8, 2021
"Alone with Myself" is a contemplative demonstration of Powers' musical confidence.
Who Is mxmtoon? | mxmtoon on BTS, Life Is Strange, and Favorite TikTok Trend
September 7, 2021
Meet the DIY artist blending painful honesty and palpable sincerity.
Holly Humberstone Pens an Ode to Her Best Friend "Scarlett"
September 7, 2021
"Scarlett" is as much of a fuck you to all the toxic partners out there as it is an ode to the best friends that keep us sane.
![Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boon-somebody-else_1631027981.JPG)
Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]
September 7, 2021
"I love the irony of having an anthem about being a horrible person."
BXB LOVE Embraces Being 'consistently inconsistent' on Kaleidoscopic Debut Mixtape
December 7, 2021
"we are inconsistent, as human beings. we change and grow and unfold. i believe art is a reflection of that process."
![AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AHAH_Muack_Press3 - otw_1598556733.jpg)
AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]
August 27, 2020
We caught up with the M-Pop pioneers for a Q&A.
![Songwriting Virtuoso Sam Martin Chronicles a Life in Debut Solo Album, 'Alpha Omega' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-martin-ones-to-watch-4.jpg)
Songwriting Virtuoso Sam Martin Chronicles a Life in Debut Solo Album, 'Alpha Omega' [Q&A]
March 13, 2019
The writer of Maroon 5's "Daylight" and Jason Derulo's "Want to Want Me" is stepping into the limelight.
'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
February 1, 2019
Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
![James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/james-droll-ones-to-watch.jpg)
James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]
March 7, 2019
Droll's discernible ability to create dark pop songs with a comforting hint of optimism is evident in the grappling "Cut My Teeth."
![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg)
Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
November 12, 2021
"Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself.
kmoe's Unconventional Style Makes "flutter" a Must Listen
October 9, 2020
"flutter" is a pop ballad with an electronic instrumental and a climactic build to a glitchy outro.
King Princess Joins the Legendary Fiona Apple to Reimagine "I Know"
January 25, 2019
The Brooklyn-bred songstress satisfies our hunger for new music with "I Know," a modernized cover and collaboration with pop icon, Fiona Apple.
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."