From the Site

FINNEAS' Debut Album 'Optimist' Arrives as a Heart-Rending and Timeless Record
October 15, 2021
<i>Optimist</i> is a project full of hindsight, masterfully crafted production, and warranted pessimism.
Author:
Giselle Libby

Christian Leave Ponders Words Left Unsaid on the Atmospheric "Maybe"
October 15, 2021
"Maybe" is a sonic expanse that speaks to the incalculable difference between emotions set free and held close to the chest.
Author:
Maxamillion Polo

PinkPantheress' 'to hell with it' Is a Euphoric and Wistful Glimpse Into Her World
October 15, 2021
<i>to hell with it</i> is evidence that while PinkPantheress' sound may be distinctive, in no way is it one-dimensional.
Author:
Maxamillion Polo

Who Is The Driver Era?
October 14, 2021
No one makes affecting and anthemic alternative pop quite like The Driver Era.
Author:
Ruby Scott

Palmaria Explore Climate Change and Self-Empowerment on 'Crystallize'
October 14, 2021
<i>Crystallize</i> allows you to wander into undiscovered areas, only to exit the other end with a newfound appreciation for our life on this planet.
Author:
Joe Beer

Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Author:
Ali Wu

Juliana Maria Makes a Bold Introduction With the Infectious "loverboy"
October 13, 2021
"Loverboy" embodies a playful flirtation.
Author:
Jolene Latimer

Alix Page Teases Her Debut EP With the Heart-Rending "25"
October 12, 2021
"25" is a song wrapped in intricate storytelling, grief, and growth.
Author:
Ally Rincà²n

LOVER Breaks Down His Sophomore EP 'Rookie Era,' Track By Track
October 11, 2021
<i>Rookie Era</i> is an album brimming with life and resilience.
Author:
Ruby Scott

Mothica Announces Heavy Heart Records, Reimagines Standout Single "Heavy Heart"
October 8, 2021
Following a breakout year, Mothica takes another bold step forward.
Author:
Maxamillion Polo

Chelsea Cutler Puts Her Own Infectious Spin on the Breakup Anthem With "Walking Away"
July 19, 2021
Anyone who's been part of a mutual, natural end of a relationship will find something in "Walking Away" to hold close.
Author:
Giselle Libby
![KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kairo-love-letters-to-houston_1653496033.jpeg)
KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]
May 25, 2022
"I'm happy that we... are able to make our music with our skin, our hair, our real appearance, and be confident."
Author:
Jazmin Kylene

Baby Rose Reminds Us Why It's Called the Blues on "All To Myself"
July 1, 2019
With a voice that can move mountains, it's no wonder that Baby Rose has caught the attention of SZA, Kehlani, and J. Cole.
Author:
Brady Moses

Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"
June 16, 2020
The Brooklyn-based band, Sedona, is able to captivate listeners on every track through grand production that pushes indie-pop in a more nostalgic rock direction.
Author:
Tyler Borland

Tate McRae Delivers a Hypnotic Pop Stunner With "don't be sad"
August 21, 2020
McRae's latest single continues to make good on her promise as a new generation's pop star.
Author:
Ruby Scott

SEB Pens an Ode to Ephemeral Beauty on "god of the sunsets"
October 6, 2021
"For a short moment at the end of every day, the sky is lit up with brilliance while counting down to darkness at the same time."
Author:
Maxamillion Polo

NIKI Opens the Book on 'Moonchild' With "Switchblade"
April 6, 2020
"Switchblade" is the first chapter of a pop-R&B fairytale.
Author:
Maxamillion Polo
![Sara Kays' 'Struck By Lightning' Will Always Be There For You [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sara-kays-struck-by-lightning-interview_1628270894.jpeg)
Sara Kays' 'Struck By Lightning' Will Always Be There For You [Q&A]
August 6, 2021
Sara has a profound gift crafting universal, bittersweet anthems that carry all the emotional weight and intimacy of a close friend confiding in you.
Author:
Maxamillion Polo

Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
Author:
Kelly Park

Isaac Dunbar Stans Lady Gaga in a Haunting Cover of "Princess Die"
January 9, 2020
Dunbar stans Gaga, and in turn, we stan Dunbar.
Author:
Maxamillion Polo