From the Site
![For Holly Humberstone, Baring Her Heart and Soul Comes Naturally [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/holly-humberstone-interview-2_1636737005.png)
For Holly Humberstone, Baring Her Heart and Soul Comes Naturally [Q&A]
November 11, 2021
"I don't think I'll ever feel like I've written my best song. It's a blessing and a curse."
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
NOT THE MAIN CHARACTERS Bottle Up Their Tears on the Iridescent "evian"
November 10, 2021
Whoever said less is more has clearly never listened to NOT THE MAIN CHARACTERS.
Amber Ryann Flexes Her True, Authentic Self on "Been High"
November 5, 2021
"The song is about having confidence in yourself and not having any need to prove anything to anyone else."
Who Is Noa Kirel?
November 4, 2021
Meet Noa Kirel, the Israeli pop star looking to make a global splash.
![Sally Boy Finds the Truth in the Lies We Tell Ourselves [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-interview_1636041503.jpg)
Sally Boy Finds the Truth in the Lies We Tell Ourselves [Q&A]
November 4, 2021
"What truly makes me continue to love music and art is how much there is that I still have to learn."
Janna Jamison Invites You to Let Go on Debut EP 'The Pulling My Clothes'
November 4, 2021
<i>The Pulling My Clothes</i> reflects a songwriter and performer with wisdom beyond her years.
Who Is ROLE MODEL?
November 3, 2021
Meet ROLE MODEL, the artist whose music is rooted in deeply intimate connection.
Christian Leave Basks in the Beauty of Life on 'Days Like Lost Dogs'
November 3, 2021
"I don't know where I'm going but I know who I am!"
Mark Ambor Makes For Good "Company"
November 3, 2021
"The idea is simple: life is better with each other."
Ally Nicholas Shows Guts and Guile on "Warning Signs"
February 3, 2021
22-year-old Ally Nicholas is the new kid on the alt-pop block who possesses a remarkably seasoned sound for a newcomer.
Watch FINNEAS Tumble Through Pastel Purgatory in "I Lost a Friend" Video
June 25, 2019
FINNEAS transforms the loss of a friend into a breathtaking visual affair, shot all in one take.
KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
SypSki Joins Forces With lil rxspy and Landon Cube on New Track "Down & Out"
March 8, 2021
Late last month, Chicago artist SypSki graced fans with his newest single "Down & Out" featuring guest appearances from lil rxspy and Landon Cube.
THE BLOSSOM Celebrates Their Insecurities in "SHAPESHIFTER"
March 9, 2021
"'Shapeshifter' is a reminder I'm not worthless and neither are you."
Khamari's "The Heat" Is a Vibrant Display of Songwriting and Vocal Ability
August 5, 2020
Few artists have been able to strike such a strong balance between lyrical vulnerability and catchiness as newcomer Khamari.
![Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boon-somebody-else_1631027981.JPG)
Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]
September 7, 2021
"I love the irony of having an anthem about being a horrible person."