From the Site

Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Author:
Anna Scholfield

Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Author:
Maxamillion Polo

FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
Author:
Alissa Arunarsirakul
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
Author:
Maxamillion Polo
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
Author:
Alexis Papadopoulos
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
Author:
Asal Shahindoust

The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
Author:
Maxamillion Polo

Cavetown Revisits the Arresting World of "Devil Town"
January 14, 2019
Centered around the divorce of Skinner's parents, "Devil Town" has long existed as one of his back catalog's most personal and powerful works.
Author:
Maxamillion Polo

Cub Sport Revisits Their First Love Story in the Ethereal "Party Pill" Video
January 11, 2019
"So, I finally turned the pain of those years into something beautiful and it feels like I'm setting myself free."
Author:
Maxamillion Polo

I DONT KNOW HOW BUT THEY FOUND ME Uncovers a Long-Forgotten "Choke" Video
January 11, 2019
While we are left trying to piece together the perplexing, out-of-time music video, we certainly cannot deny iDKHOW's charm and infectious nature.
Author:
Maxamillion Polo

Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Author:
Alissa Arunarsirakul

Alexander 23's 'I'm Sorry I Love You' Is a Tender Debut Full of Promise
October 28, 2019
"This EP is about love and loss and lust and luck and lies and laughs."
Author:
Precious Kato

Meet The Let Go, the Indie Pop Duo Capturing All Your Lingering Feelings
March 22, 2022
The Let Go is the perfect duo for anyone who has ever thought to themselves, "I wish I could <i>delete my feelings</i>."
Author:
Alessandra Rincon

Let Lolo Zouaï Empower You with French-Infused R&B-Pop in 'High Highs to Low Lows'
April 22, 2019
With this refreshingly innovative approach, Zouaï channels classic R&B, Algerian Raï, and Bay Area hip-hop in her glossy debut album.
Author:
Alissa Arunarsirakul
![Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/derek-luh-ones-to-watch_1573750589.jpg)
Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]
November 14, 2019
"It's a beautiful break up song. No animosity; just real feelings about not fully being over someone."
Author:
Alissa Arunarsirakul

Maude Latour's "Starsick" Contains the Answers of the Universe
July 1, 2019
"The Revolution is the concept that everyone's primary goal in life should be mindfulness and empathy, and defining your own spirituality based on total love for yourself and others"
Author:
Miranda Hyman
![Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elohim-tour-ones-to-watch_1573581091.jpg)
Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]
November 12, 2019
We are already counting down the days.
Author:
Maxamillion Polo

Max Leone Reminds Us Life Is Too Short to Be "Cautious"
February 27, 2020
"Cautious" is very much a "cautionary tale."
Author:
Emily Smith

Conan Gray Shows Off a Softer Side in "The Story"
January 10, 2020
Ahead of his debut album, Gray gets sentimental and personal.
Author:
Maxamillion Polo

Oliver Tree Proves Himself a Peerless Entertainer With Debut Album 'Ugly is Beautiful'
July 17, 2020
Part-time living meme, part-time professional scooter enthusiast, part-time JNCO jean brand ambassador, and full-time alternative auteur.
Author:
Ruby Scott