From the Site

Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Author:
Anna Scholfield

Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Author:
Maxamillion Polo

FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
Author:
Alissa Arunarsirakul
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
Author:
Maxamillion Polo
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
Author:
Alexis Papadopoulos
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
Author:
Asal Shahindoust

The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
Author:
Maxamillion Polo

Cavetown Revisits the Arresting World of "Devil Town"
January 14, 2019
Centered around the divorce of Skinner's parents, "Devil Town" has long existed as one of his back catalog's most personal and powerful works.
Author:
Maxamillion Polo

Cub Sport Revisits Their First Love Story in the Ethereal "Party Pill" Video
January 11, 2019
"So, I finally turned the pain of those years into something beautiful and it feels like I'm setting myself free."
Author:
Maxamillion Polo

I DONT KNOW HOW BUT THEY FOUND ME Uncovers a Long-Forgotten "Choke" Video
January 11, 2019
While we are left trying to piece together the perplexing, out-of-time music video, we certainly cannot deny iDKHOW's charm and infectious nature.
Author:
Maxamillion Polo
![From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lilspirit-interview-american-spirit_1589568821.jpeg)
From Classically-Trained Pianist to Rising Pop-R&B Star, lilspirit Finds His Lane in 'american spirit' [Q&A]
May 15, 2020
After a short-lived career as an emo-rapper, lilspirit has found his true calling.
Author:
Kristin Robinson

Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
Author:
Maxamillion Polo
keshi's 'always' Captures the Constantly Shifting State of the Heart
October 23, 2020
In <i>always</i>, keshi pairs heartbreaking lows and fleeting highs with an unparalleled ease.
Author:
Ruby Scott
Jeremy Zucker on the Pre-Apocalyptic Beauty of 'love is not dying' [Q&A]
April 17, 2020
"It's like looking into the sky and watching a life-ending meteor rush towards you."
Author:
Maxamillion Polo

The Faim Shows Us How to Live as "Humans" Ahead of Debut Album
July 29, 2019
With "Humans" and the announcement of their long-awaited debut album, The Faim is setting the stage for a 2019 of epic proportions.
Author:
Jimmy Smith

Aaron Taos Explores His Self-Identity in Dreamy 'Birthday Boy' Album
March 6, 2019
New Yorker Aaron Taos is doing a lot more than just partying to celebrate his birthday.
Author:
Alyssa Yung

beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
Author:
Maxamillion Polo

Tiffany Day: From "Hallelujah" to Pop Phenom
March 10, 2020
From going viral on YouTube to finding herself on Spotify's top playlists, Day is a Gen Z pop dream come true.
Author:
Emily Smith

Ryan Woods' 'how i'm feeling' Is an Ode to the Anxieties of Adulthood
January 11, 2021
In his debut EP, Woods combats his own depression, anxiety, and coming-of-age.
Author:
Krista Marina Apardian

Aidan Martin Proves "Good Things Take Time" With Major Label Debut
August 30, 2021
"My past, though painful, is a beautiful part of who I am."
Author:
Jessica Thomas