From the Site
keshi Grapples With the Cost of Fame on Stirring Debut Album 'GABRIEL'
March 28, 2022
"It's an album that I hope is candid, varied, and one you can come back to again and again."
![NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-the-main-characters-interview-lava_1648485953.png)
NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
Annika Bennett Weaves Together a Sonic "Universe" on New Single
March 28, 2022
Bennett is quickly making a strong case for 2022 being her year.
![ASTN Wants You to Know 'You're Almost There' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/astn-youre-almost-there-interview_1648228206.jpeg)
ASTN Wants You to Know 'You're Almost There' [Q&A]
March 25, 2022
"No matter how sideways your love life may seem, it's important to know that there's someone out there for you."
ROLE MODEL Lays It All on the Line With "neverletyougo"
March 25, 2022
"neverletyougo" places you front-and-center in a moment of unabashed intimacy.
Meet Ethel Cain, the Cult Artist Penning a New Sonic Testament
March 24, 2022
You would be forgiven for mistaking Cain as a transfixing cult leader.
Meet The Let Go, the Indie Pop Duo Capturing All Your Lingering Feelings
March 22, 2022
The Let Go is the perfect duo for anyone who has ever thought to themselves, "I wish I could <i>delete my feelings</i>."
King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
BoyWithUke and blackbear's "IDGAF" Is a Perfectly Petty Anthem
March 18, 2022
Let "IDGAF" score the end of your next relationship, fling, situationship, you name it.
Sasha Alex Sloan Releases the Existential "WTF," Announces Sophomore Album
March 18, 2022
Sloan's new era is set to be her most "honest, non-hopeful" yet.
![Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lxandra-ones-to-watch-crop_1565214969.png)
Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]
August 7, 2019
Lxandra is reaching for the stars, and already has the moon in her grasp.
When It Comes to the Pop Magic of Valentina, We Love "P.D.A"
January 30, 2019
"This song is the best way for me to describe the euphoric feeling of falling for someone that you've known for a very long time."
![Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sheridan-reed-ones-to-watch.jpg)
Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]
May 2, 2019
A charming new voice emerging from Austin, Texas, is blessing airwaves by way of Sheridan Reed's blissful soul pop melodies.
![Ones To Watch Presents: flor [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-tour-ones-to-watch-2.jpeg)
Ones To Watch Presents: flor [ANNOUNCEMENT]
May 6, 2019
Tickets go on sale Friday, May 10 at 10:00 AM local time!
![Aly&AJ Talk 'Sanctuary,' Touring the World, and Their Highly Anticipated Return to Music
[Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/DSC01976_1565301971.jpg)
Aly&AJ Talk 'Sanctuary,' Touring the World, and Their Highly Anticipated Return to Music [Q&A]
August 8, 2019
After a decade of silence, Aly & AJ released the suitably titled 'Ten Years' EP, delighting fans with their indestructible bond as sisters and updated synth pop sound.
DWLLRS Premiere New Music Video for "We're All Just Falling And Flying"
January 14, 2021
DWLLRS' recent single "We're All Just Falling And Flying" is one of their best so far and it finally has an accompanying music video.
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
Chloe Lilac Whisks Up a Feverish Pop Punk Dream in 'DOUCHEBAG'
August 31, 2020
In her sophomore EP, Lilac harnesses a frenetic energy that is readily familiar yet wholly her own.
LEISURE's Orgasmic Psychedelia Is Certainly "Too Much Of A Good Thing"
June 4, 2019
"It's about chasing the instant gratification that is so often promised and promoted in today's modern society and never quite being satisfied with the outcome."
SOAK Finds Humor In Heartbreak with Dreamy Single, "Valentine Shmalentine"
February 8, 2019
"It's a dystopia that I've created in my brain: me on the inside, processed into a pretend location."