From the Site

keshi Grapples With the Cost of Fame on Stirring Debut Album 'GABRIEL'
March 28, 2022
"It's an album that I hope is candid, varied, and one you can come back to again and again."
Author:
Maxamillion Polo
![NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-the-main-characters-interview-lava_1648485953.png)
NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
Author:
Tatum Van Dam

Annika Bennett Weaves Together a Sonic "Universe" on New Single
March 28, 2022
Bennett is quickly making a strong case for 2022 being her year.
Author:
Carter Fife
![ASTN Wants You to Know 'You're Almost There' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/astn-youre-almost-there-interview_1648228206.jpeg)
ASTN Wants You to Know 'You're Almost There' [Q&A]
March 25, 2022
"No matter how sideways your love life may seem, it's important to know that there's someone out there for you."
Author:
DJ Connor

ROLE MODEL Lays It All on the Line With "neverletyougo"
March 25, 2022
"neverletyougo" places you front-and-center in a moment of unabashed intimacy.
Author:
Joey Legittino

Meet Ethel Cain, the Cult Artist Penning a New Sonic Testament
March 24, 2022
You would be forgiven for mistaking Cain as a transfixing cult leader.
Author:
Maxamillion Polo

Meet The Let Go, the Indie Pop Duo Capturing All Your Lingering Feelings
March 22, 2022
The Let Go is the perfect duo for anyone who has ever thought to themselves, "I wish I could <i>delete my feelings</i>."
Author:
Alessandra Rincon

King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
Author:
Kelly Park

BoyWithUke and blackbear's "IDGAF" Is a Perfectly Petty Anthem
March 18, 2022
Let "IDGAF" score the end of your next relationship, fling, situationship, you name it.
Author:
Maxamillion Polo

Sasha Alex Sloan Releases the Existential "WTF," Announces Sophomore Album
March 18, 2022
Sloan's new era is set to be her most "honest, non-hopeful" yet.
Author:
Alessandra Rincon
![AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AHAH_Muack_Press3 - otw_1598556733.jpg)
AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]
August 27, 2020
We caught up with the M-Pop pioneers for a Q&A.
Author:
Sal Moreno

kmoe's Unconventional Style Makes "flutter" a Must Listen
October 9, 2020
"flutter" is a pop ballad with an electronic instrumental and a climactic build to a glitchy outro.
Author:
Tyler Borland
![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg)
Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
November 12, 2021
"Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself.
Author:
DJ Connor

Let Emily Vu's 'Found' EP Keep You Warm This Winter
November 24, 2020
Emily Vu's latest is a heartwarming EP that is sure to keep your spirits soaked in sunshine this winter.
Author:
Krista Marina Apardian

"Self!" Is Isaia Huron Hitting His Creative Stride
March 19, 2021
Isaia Huron is finally back with a new single titled "Self!"
Author:
Tyler Borland

TRACES & TYLERxCORDY Brace You For A Lonely Night
March 25, 2020
TRACES + TYLERxCORDY dropped something to make us feel a bit better about being alone.
Author:
Malc.
![NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-heels-video-chromatopia_1583874695.jpeg)
NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]
March 10, 2020
NoMBe unveils the visual for the latest single from his highly-anticipated album.
Author:
Maxamillion Polo
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
Author:
Maxamillion Polo
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
Author:
Alissa Arunarsirakul

No Rome and Bearface Take a Late-Night Drive in "1:45AM"
August 3, 2020
The striking collaboration captures the boundless feeling of bright lights and night skylines pass you by at a mile a minute.
Author:
Maddy Quach