From the Site
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
Electro-pop Savant Blake Rose Wants to Get "Lost" in Post-Breakup Blues
February 8, 2019
Blake Rose might have just embarked on his musical journey, but he is well on his way to the top.
Take the Road Less Traveled with Mark Diamond's Synthy "Road"
February 8, 2019
The 25-year-old has been stockpiling radio-ready tracks for our impatient ears, and "Road" is the newest taste of this secret collection.
SOAK Finds Humor In Heartbreak with Dreamy Single, "Valentine Shmalentine"
February 8, 2019
"It's a dystopia that I've created in my brain: me on the inside, processed into a pretend location."
Damn Son, Where'd You Find These New Kim Petras, SOPHIE, and lil aaron Collabs
February 7, 2019
f there has ever been a pop pairing the world needed as much in 2019 as Kim Petras and SOPHIE, we have yet to hear it.
Anna of the North Reflects on Self-Love in "Leaning On Myself" Video
February 7, 2019
"I'm very grateful for where I am today. In the end, you only have yourself, you know, and I guess that's ok."
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
flowerkid Bares His Soul on "It's Happening Again"
June 30, 2021
flowerkid presents a vision of mainstream pop as sonic group therapy.
Chelsea Collins Bids a Sweet Farewell to a Toxic Ex on "Wish U Hell"
January 26, 2022
"'Wish U Hell' evokes the nostalgic feeling of being nine years old, jumping on my bed, pretending I'm a rockstar."
![Tayler Buono Is No Longer Stuck [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Tayler Buono press main 1_1594394902.jpg)
Tayler Buono Is No Longer Stuck [Q&A]
July 10, 2020
After her major label debut fell through, Buono turned to the only thing that consistently made sense. Music.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
Abby Sage Walks Us Through Her Stunning Debut EP 'Fears of Yours & Mine,' Track By Track
November 12, 2021
Following the trajectory of a relationship from start to finish, <i>Fears of Yours & Mine</i> is a deeply emotional journey.
Watch FINNEAS Tumble Through Pastel Purgatory in "I Lost a Friend" Video
June 25, 2019
FINNEAS transforms the loss of a friend into a breathtaking visual affair, shot all in one take.
glaive Cements Himself as Hyperpop's Next Star With "eyesore"
November 15, 2020
The 15-year-old artist is already carving out an impressive discography, having released eight songs in 2020 alone.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.