From the Site
Take a Trip Towards Self-Realization With beabadoobee's 'See You Soon'
April 27, 2022
"I want it to sound like a breath of fresh air, like a realization of some sort."
Peter McPoland Finds Himself Again in the Embrace of 'News at 9'
April 27, 2022
"If I am myself again, it is because of this song."
PinkPantheress and Willow's "Where you are" Is a Melancholic Dream Come True
April 27, 2022
The long-awaited viral TikTok tease is finally here.
![Haru Nemuri Lets Her Soul Run Ablaze in 'Shunka Ryougen' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/haru-nemuri-interview_1651073611.jpg)
Haru Nemuri Lets Her Soul Run Ablaze in 'Shunka Ryougen' [Q&A]
April 22, 2022
"Martial arts, anarchism, feminism, fashion, and the stray cats in my neighborhood" inspire this idiosyncratic artist.
Sub Urban Enlists BENEE For the Ominous "Uh Oh," Announces Debut Album 'Hive'
April 22, 2022
The artist's haunting vision for pop never fails to hit its target.
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.
![WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WIIGZ-1280x720-2_1650307519.jpg)
WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]
April 18, 2022
Meet the Australian pop duo with an infectious sound and boundless charisma.
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
Sip on BETWEEN FRIENDS' "orange juice" Ahead of Newly Announced 'cutie' EP
April 15, 2022
With a new EP on the way and set to perform their first-ever live show, 2022 is looking to be BETWEEN FRIENDS' year.
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
![ZOLA Does Not Want to Be Put In a Box [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zola-ones-to-watch_1576864228.jpeg)
ZOLA Does Not Want to Be Put In a Box [Q&A]
December 20, 2019
We sit down with the rising bilingual indie artist ahead of her upcoming debut album.
COIN's "Youuu" Cements Them as New Wave for a New Generation
January 16, 2020
COIN has built their foundation on infectious hooks and understated emotional complexity.
Tate McRae Continues Her Pop Takeover With "stupid"
December 6, 2019
2020 belongs to McRae.
Alexander 23's "Brainstorm" Is a Beam of Light in a Dark Space
October 15, 2020
Alexander 23 never disappoints.
spill tab Propels Her Boundary-Pushing Vision Forward on 'Bonnie'
December 3, 2021
<i>Bonnie</i> is a collection rife with diversity and experimental depth,
The Band CAMINO's Double-Release Sees Them at Their Best and Most Lovelorn
May 14, 2019
The Band CAMINO is signing to Elektra Records, going on a massive North American headlining tour, and have just dropped an anthemic double release.
Who Is ericdoa?
August 24, 2022
Meet the genre-evolving rising star whose music has landed in Euphoria and beyond.
Ai Bendr Displays Vocal Prowess on Her Debut "Love Me Low"
June 29, 2020
Ai Bendr's chilling debut is a beautiful showcase of her singing ability.
![Ben Kessler's "Even When You're Home" Is All About Acceptance [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BEN KESSLER ones to watch smaller_1576782730.jpeg)
Ben Kessler's "Even When You're Home" Is All About Acceptance [Premiere + Q&A]
December 19, 2019
Home isn't always where the heart is.