From the Site
 
        
    
    YEBBA Blesses Mark Ronson's Sad Banger, "Don't Leave Me Lonely," with Her Angelic Vocals
                            May 20, 2019
            
                            Before YEBBA releases her highly-anticipated debut album, we definitely recommend familiarizing yourself with her unique voice.
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    88rising's Pop Star NIKI Previews Her Forthcoming Album With 'wanna take this downtown?' EP
                            May 20, 2019
            
                            "[The EP] truly expanded my own definition of not only who I am but also who I can be as an artist and that really, there are no rules."
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Baker Grace's  'Girl, I Know' EP Proves That She Is Ready to Conquer  the Pop World  [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch-9_1558377269.jpg) 
        
    
    Baker Grace's 'Girl, I Know' EP Proves That She Is Ready to Conquer the Pop World [Q&A]
                            May 20, 2019
            
                            "I would describe my sound as 'an escape into your truth.'"
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    Transport Yourself to Omar Apollo's 80s Dance Party with the Technicolored "So Good" Video
                            May 17, 2019
            
                            + Catch Omar Apollo on  'The Voyager Tour' with  Ambar Lucid now!
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Chainsmokers' Collaborator Ryann Debuts with Hopelessly Romantic "JFK" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ryann-ones-to-watch_1558030640.jpeg) 
        
    
    Chainsmokers' Collaborator Ryann Debuts with Hopelessly Romantic "JFK" [PREMIERE]
                            May 16, 2019
            
                            The talented songstress embraces folk as she opts for humble guitars and simplistic pianos over heavy electronics.
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch_1558030112.jpg) 
        
    
    Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]
                            May 16, 2019
            
                            LEISURE personifies three fundamental elements: groove, melody, and vibe. 
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Indie-Funk Master Johnny Utah Chases His "Honeypie" in Lighthearted Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/johnny-utah-ones-to-watch_1558028150.png) 
        
    
    Indie-Funk Master Johnny Utah Chases His "Honeypie" in Lighthearted Video [PREMIERE]
                            May 16, 2019
            
                            You're about to fall madly in love with Johnny Utah, or at least his sensational talent for crafting infectious funky pop. 
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    Olivia O'Brien Opts to "Fade Out" in Playful Collaboration with Seeb & Space Primates
                            May 15, 2019
            
                            We can't help but be thankful for O'Brien's failed relationships that have led to the creation of this bop. 
            
        
                    
                Author:
    Alyssa Yung
                
        
                    
        
    ![Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kwassa-ones-to-watch-2_1557962343.jpeg) 
        
    
    Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]
                            May 15, 2019
            
                            Sunny summer days are calling our names, and British pop icon kwassa is sure to be the soundtrack of those warm, shining hours. 
            
        
                    
                Author:
    Alyssa Yung
                
        
                    
        
     
        
    
    Slayyyter's "Daddy AF" Is Unapologetic, Explicit, and a Hell of a Good Time
                            May 15, 2019
            
                            Rising pop personality Slayyyter has organically stirred up a frenzy amongst internet communities with a series of forward-thinking releases.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Meet The Let Go, the Indie Pop Duo Capturing All Your Lingering Feelings
                            March 22, 2022
            
                            The Let Go is the perfect duo for anyone who has ever thought to themselves, "I wish I could <i>delete my feelings</i>."
            
        
                    
                Author:
    Alessandra Rincon
                
        
                    
        
     
        
    
    Alexander 23's 'I'm Sorry I Love You' Is a Tender Debut Full of Promise
                            October 28, 2019
            
                            "This EP is about love and loss and lust and luck and lies and laughs." 
            
        
                    
                Author:
    Precious Kato
                
        
                    
        
     
        
    
    Anna Clendening - "Invisible" | Live From the Rooftop
                            May 8, 2019
            
                            Clendening's poetic, passionate, and purposeful approach to pop arrives as a welcomed breath of fresh air. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Conan Gray Shows Off a Softer Side in "The Story"
                            January 10, 2020
            
                            Ahead of his debut album, Gray gets sentimental and personal. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    glaive Cements His Place in Music's Next Wave With 'all dogs go to heaven'
                            August 9, 2021
            
                            <i>all dogs go to heaven</i> hints at what's to come for the 16-year-old who has been thrown to the forefront of the hyperpop scene.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Oliver Tree Proves Himself a Peerless Entertainer With Debut Album 'Ugly is Beautiful'
                            July 17, 2020
            
                            Part-time living meme, part-time professional scooter enthusiast, part-time JNCO jean brand ambassador, and full-time alternative auteur.
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
     
        
    
    Artemas Is Tired of Feeling "Misunderstood"
                            April 30, 2021
            
                            It's clear that the UK rising star has no ceilings.
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
     
        
    
    ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
                            September 22, 2021
            
                            "I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    rei brown Is a Born Anew in the Stellar ‘Xeno’
                            July 11, 2022
            
                            Xeno feels like the crystallization of a lifetime of artistic intent.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    Maude Latour's "Starsick" Contains the Answers of the Universe
                            July 1, 2019
            
                            "The Revolution is the concept that everyone's primary goal in life should be mindfulness and empathy, and defining your own spirituality based on total love for yourself and others"
            
        
                    
                Author:
    Miranda Hyman