From the Site
boy pablo and Jimi Somewhere's "Never Cared" Captures a Special Moment
June 28, 2019
boy pablo + Jimi Somewhere + a toy Casio keyboard + a radiant guitar = "Never Cared," an organic summer track full of floating synth sounds and passionate vocals.
Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
![BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-ones-to-watch-3_1561752478.jpg)
BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]
June 28, 2019
The initial excitement surrounding BENEE is not unlike that of the first time we heard tale of a young Billie Eilish.
Chase Atlantic's 'PHASES' Is an Astronomical Journey Worth Taking
June 28, 2019
"Chase Atlantic is now dwelling within a realm of its own; it's both scarily isolating and blissfully euphoric at the same time. Welcome to a whole new era."
![George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-taylor-ones-to-watch-2_1561662511.jpeg)
George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]
June 27, 2019
British singer-songwriter George Taylor has shown from the jump that he can build worlds inside your headphones.
![Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Photo Mar 01, 5 50 31 PM_1561662161.jpg)
Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]
June 27, 2019
With an eccentric fashion style and distinctive sound, Lee is fearless, bold and authentically herself.
Loote Brings the Party to LA in 14 BTS Photos
June 27, 2019
Loote is on a journey to explore new relationships and develop their signature sound.
NJOZMA Is Infatuating and Ethereal in the Soulful "No One Is Spared"
June 27, 2019
Be prepared for NJOMZA's hypnotic new single to wash over you, envelop you completely, and leave you in a melted puddle of what you once were.
X Lovers Is a Shared Childhood Dream for World Domination
June 26, 2019
X Lovers is aiming to carve out a place in music that did not exist before them.
rei brown Is a Born Anew in the Stellar ‘Xeno’
July 11, 2022
Xeno feels like the crystallization of a lifetime of artistic intent.
Anna of the North Reflects on Self-Love in "Leaning On Myself" Video
February 7, 2019
"I'm very grateful for where I am today. In the end, you only have yourself, you know, and I guess that's ok."
Let Lolo Zouaï Empower You with French-Infused R&B-Pop in 'High Highs to Low Lows'
April 22, 2019
With this refreshingly innovative approach, Zouaï channels classic R&B, Algerian Raï, and Bay Area hip-hop in her glossy debut album.
![Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/derek-luh-ones-to-watch_1573750589.jpg)
Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]
November 14, 2019
"It's a beautiful break up song. No animosity; just real feelings about not fully being over someone."
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Conan Gray Shows Off a Softer Side in "The Story"
January 10, 2020
Ahead of his debut album, Gray gets sentimental and personal.
![Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elohim-tour-ones-to-watch_1573581091.jpg)
Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]
November 12, 2019
We are already counting down the days.
Max Leone Reminds Us Life Is Too Short to Be "Cautious"
February 27, 2020
"Cautious" is very much a "cautionary tale."
Maude Latour's "Starsick" Contains the Answers of the Universe
July 1, 2019
"The Revolution is the concept that everyone's primary goal in life should be mindfulness and empathy, and defining your own spirituality based on total love for yourself and others"
Poppy's 'Choke' Is a Soundtrack to Mayhem
July 2, 2019
Poppy is an electronic pop/rock icon from your worst nightmares.