From the Site
boy pablo and Jimi Somewhere's "Never Cared" Captures a Special Moment
June 28, 2019
boy pablo + Jimi Somewhere + a toy Casio keyboard + a radiant guitar = "Never Cared," an organic summer track full of floating synth sounds and passionate vocals.
Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
![BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-ones-to-watch-3_1561752478.jpg)
BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]
June 28, 2019
The initial excitement surrounding BENEE is not unlike that of the first time we heard tale of a young Billie Eilish.
Chase Atlantic's 'PHASES' Is an Astronomical Journey Worth Taking
June 28, 2019
"Chase Atlantic is now dwelling within a realm of its own; it's both scarily isolating and blissfully euphoric at the same time. Welcome to a whole new era."
![George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-taylor-ones-to-watch-2_1561662511.jpeg)
George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]
June 27, 2019
British singer-songwriter George Taylor has shown from the jump that he can build worlds inside your headphones.
![Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Photo Mar 01, 5 50 31 PM_1561662161.jpg)
Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]
June 27, 2019
With an eccentric fashion style and distinctive sound, Lee is fearless, bold and authentically herself.
Loote Brings the Party to LA in 14 BTS Photos
June 27, 2019
Loote is on a journey to explore new relationships and develop their signature sound.
NJOZMA Is Infatuating and Ethereal in the Soulful "No One Is Spared"
June 27, 2019
Be prepared for NJOMZA's hypnotic new single to wash over you, envelop you completely, and leave you in a melted puddle of what you once were.
X Lovers Is a Shared Childhood Dream for World Domination
June 26, 2019
X Lovers is aiming to carve out a place in music that did not exist before them.
![OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-sour-video_1631725278.jpeg)
OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]
September 15, 2021
The new visual for "Sour" sees Oston opening up about deep-rooted insecurities.
Niko Rose Is Endearing, Relatable, and Incredibly Catchy on 'Sleeping Bag'
October 19, 2020
The Arizona-based Niko Rose knows how to put a song together.
![Allison Ponthier, the Most Authentic NYC Cowboy Is Hitting the Road [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/allison-ponthier-live-interview_1630518755.jpg)
Allison Ponthier, the Most Authentic NYC Cowboy Is Hitting the Road [Q&A]
September 1, 2021
"It's important to know yourself and accept yourself despite your thorns and learning to overcome them."
georgee Finds Salvation In Solitude in “Tell Me”
June 22, 2022
“tell me” is a jazzy love letter to lost romance and the healing power of isolation.
![Who Is Nasty Cherry? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nasty-cherry-ones-to-watch.jpg)
Who Is Nasty Cherry? [Setlist.Fm Presents: NEW ARTIST DISCOVERY]
April 9, 2019
The brainchild of Charli XCX, Nasty Cherry is the newest, bad-ass girl group hailing from Los Angeles and the UK.
Dagny and Steve Aoki Perfect an Electro-Pop Fan Favorite With "Hit Your Heart"
March 8, 2019
Pop singer Dagny is a free spirit in every essence of her career.
The Faim Plays Who's Most Likely To...?
September 17, 2019
In addition to gracing the world with a host of new anthemic tracks, The Faim is currently hitting the road with Stand Atlantic on their Ones To Watch and The Noise - presented tour.
D. Muà±oz Struggles Through a Troublesome Relationship in "Comfort" Video
March 9, 2020
D. Muà±oz' latest music video has us completely in our feels.
Watch Dizzy Fae's Quirky Clip For "Gut Talk"
March 13, 2020
Love comes in many shapes, sizes, and species. Watch Dizzy Fae's new video for "Gut Talk."
Yeek Gets Eccentric on "3000 Miles (Baby Baby)"
February 8, 2021
"3000 Miles" is the kind of song that makes the most sense when you're, in Yeek's own words, "higher than a kite."