From the Site
![Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-ones-to-watch-2_1564081675.png)
Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]
July 25, 2019
"'Right Now' is about those moments spent with someone that are so fleeting yet somehow feel eternal."
![Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wingtip-ones-to-watch-2_1564000097.jpeg)
Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]
July 24, 2019
"If you find happiness, hold on to it."
![VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verite-ones-to-watch_1563923478.jpg)
VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]
July 23, 2019
VÉRITÉ is here to help.
Charlotte Lawrence Plays the Angel of Death in New Visual for "Why Do You Love Me"
July 23, 2019
"No matter what you're going through it's important to take risks with music."
Sasha Sloan Attends a Motionless Party in "at least i look cool" Video
July 22, 2019
This one is for anyone who has ever felt alone at a party.
Freya Ridings Is Poised for Stardom with Poignant Self-Titled Debut Album
July 22, 2019
Ridings' poise, poignance, and well-roundedness establish her as a dynamic vocalist and songwriter well beyond her years.
half•alive's Latest Offering Is Nothing but "Pure Gold"
July 19, 2019
half•alive has that Midas touch.
The Will of God Is Queer and King Princess Is Our "Prophet"
July 19, 2019
Long live King Princess.
Ashe Captures the Multiplicity of Life in "Cold in California"
July 19, 2019
"Nothing is ever one-sided or perfect or right all the time."
![Sofi de la Torre's Relationship Changes With the City Lights in "Pero No" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sofi-de-la-torre-ones-to-watch_1563560352.jpg)
Sofi de la Torre's Relationship Changes With the City Lights in "Pero No" Video [PREMIERE]
July 19, 2019
Though the lights in de la Torre's relationship are burning out, the city lights are just turning on.
![Conan Gray - "Generation Why" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.gif)
Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
Chloe Lilac Claps Back at Sexual Objectification in "Here's Your Song"
January 21, 2020
Lilac's first single of 2020 is triumphant.
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
Ashe's "In Disguise" Is the Very Definition of Timeless Songwriting
June 21, 2019
Watch the video for "In Disguise" and hear it live on Ashe's Ones To Watch - presented tour this fall!
Jeremy Zucker and Alexander 23's "Nothing's the same" Is the Soft-spoken Soundtrack to These Endless Days
December 11, 2020
Intentional or not, "Nothing's the same" captures the abnormality of our new collective normal.
Dominic Fike Returns With Another Song Sure to Get Stuck in Your Head
June 26, 2020
Can Fike do any wrong?
![Cavetown Is Bringing Their Heartwarming Vulnerability to Their Largest Headlining Tour Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cavetown-interview-tour_1648668264.jpg)
Cavetown Is Bringing Their Heartwarming Vulnerability to Their Largest Headlining Tour Yet [Q&A]
March 30, 2022
"I can tell I really love someone when something we go through together inspires a banger."
![kenzie on TikTok, The Sims, and "Happy For Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenzie-interview_1631296989.jpeg)
kenzie on TikTok, The Sims, and "Happy For Me" [Q&A]
September 10, 2021
"I feel like I always have to look so perfect on social media and that's toxic. I should just be posting whatever I want."