From the Site
![Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-ones-to-watch-2_1564081675.png)
Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]
July 25, 2019
"'Right Now' is about those moments spent with someone that are so fleeting yet somehow feel eternal."
![Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wingtip-ones-to-watch-2_1564000097.jpeg)
Wingtip Embraces the Bittersweet in "Happiness" Video [PREMIERE]
July 24, 2019
"If you find happiness, hold on to it."
![VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verite-ones-to-watch_1563923478.jpg)
VàˆRITàˆ Reveals 10 Ways for Artists to Survive Without a Label [INDUSTRY INFILTRATION]
July 23, 2019
VÉRITÉ is here to help.
Charlotte Lawrence Plays the Angel of Death in New Visual for "Why Do You Love Me"
July 23, 2019
"No matter what you're going through it's important to take risks with music."
Sasha Sloan Attends a Motionless Party in "at least i look cool" Video
July 22, 2019
This one is for anyone who has ever felt alone at a party.
Freya Ridings Is Poised for Stardom with Poignant Self-Titled Debut Album
July 22, 2019
Ridings' poise, poignance, and well-roundedness establish her as a dynamic vocalist and songwriter well beyond her years.
half•alive's Latest Offering Is Nothing but "Pure Gold"
July 19, 2019
half•alive has that Midas touch.
The Will of God Is Queer and King Princess Is Our "Prophet"
July 19, 2019
Long live King Princess.
Ashe Captures the Multiplicity of Life in "Cold in California"
July 19, 2019
"Nothing is ever one-sided or perfect or right all the time."
![Sofi de la Torre's Relationship Changes With the City Lights in "Pero No" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sofi-de-la-torre-ones-to-watch_1563560352.jpg)
Sofi de la Torre's Relationship Changes With the City Lights in "Pero No" Video [PREMIERE]
July 19, 2019
Though the lights in de la Torre's relationship are burning out, the city lights are just turning on.
![Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lxandra-ones-to-watch-crop_1565214969.png)
Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]
August 7, 2019
Lxandra is reaching for the stars, and already has the moon in her grasp.
When It Comes to the Pop Magic of Valentina, We Love "P.D.A"
January 30, 2019
"This song is the best way for me to describe the euphoric feeling of falling for someone that you've known for a very long time."
![Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sheridan-reed-ones-to-watch.jpg)
Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]
May 2, 2019
A charming new voice emerging from Austin, Texas, is blessing airwaves by way of Sheridan Reed's blissful soul pop melodies.
![Ones To Watch Presents: flor [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-tour-ones-to-watch-2.jpeg)
Ones To Watch Presents: flor [ANNOUNCEMENT]
May 6, 2019
Tickets go on sale Friday, May 10 at 10:00 AM local time!
LEISURE's Orgasmic Psychedelia Is Certainly "Too Much Of A Good Thing"
June 4, 2019
"It's about chasing the instant gratification that is so often promised and promoted in today's modern society and never quite being satisfied with the outcome."
![Aly&AJ Talk 'Sanctuary,' Touring the World, and Their Highly Anticipated Return to Music
[Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/DSC01976_1565301971.jpg)
Aly&AJ Talk 'Sanctuary,' Touring the World, and Their Highly Anticipated Return to Music [Q&A]
August 8, 2019
After a decade of silence, Aly & AJ released the suitably titled 'Ten Years' EP, delighting fans with their indestructible bond as sisters and updated synth pop sound.
DWLLRS Premiere New Music Video for "We're All Just Falling And Flying"
January 14, 2021
DWLLRS' recent single "We're All Just Falling And Flying" is one of their best so far and it finally has an accompanying music video.
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
Chloe Lilac Whisks Up a Feverish Pop Punk Dream in 'DOUCHEBAG'
August 31, 2020
In her sophomore EP, Lilac harnesses a frenetic energy that is readily familiar yet wholly her own.
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.