From the Site
![Ralph Castelli Breaks Down 'Long Distance' Relationships with Wholesome Indie-Pop Ballads [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ralph-castelli-ones-to-watch_1565221002.jpg)
Ralph Castelli Breaks Down 'Long Distance' Relationships with Wholesome Indie-Pop Ballads [Q&A]
August 7, 2019
At just 22 years old, the Alaska native has honed his quirky reputation and crafts infectious indie-pop fused with hip-hop, folk, and electronica.
![Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lxandra-ones-to-watch-crop_1565214969.png)
Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]
August 7, 2019
Lxandra is reaching for the stars, and already has the moon in her grasp.
![Kid Bloom's Psychedelic Indie Discography Reaches a Whole New Level with 'Lemonhead' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-interview_1586293555.jpg)
Kid Bloom's Psychedelic Indie Discography Reaches a Whole New Level with 'Lemonhead' EP [Q&A]
August 7, 2019
"'Lemonhead' was inspired by a self-reflection period in my life where I completely drained myself of love and let my morals stray a bit too far from me."
![Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magic-city-hippies-otw-2_1565114056.jpg)
Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]
August 6, 2019
Don't blame us if you end up taking out an ill-advised loan to purchase a van.
Frequent Ariana Grande Collaborators, Social House, Surprise Lolla Ahead of Debut EP
August 5, 2019
Though "boyfriend" is the first time Ariana Grande fans may have seen the name Social House, it's almost certainly not the first time they've heard artists' work.
![Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royls-ones-to-watch_1564670484.jpg)
Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]
August 1, 2019
Ones To Watch is honored to premiere the second single from burgeoning pop band, Rà˜YLS.
flor Delivers Another Dark Alt-Pop Banger With "money"
August 1, 2019
The new track provides an auditory experience that might be comparable to climbing Mount Everest.
![Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alt-bloom-ones-to-watch_1564601712.jpg)
Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]
July 31, 2019
"The song itself is a reflection on dating. I'm always finding myself on the edge of diving in with someone rather than jumping."
![LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch-6_1564527774.jpg)
LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]
July 30, 2019
"As devout fans of music, we know that it's often more special to find something for yourself, on your own time. There's no rush; we're not going anywhere."
![KIITA Entrances Us All with Deathly Lullaby, "Temptation" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiita-ones-to-watch-crop_1564524418.JPG)
KIITA Entrances Us All with Deathly Lullaby, "Temptation" [PREMIERE]
July 30, 2019
Dreamy yet dangerous, the new release entrances and entices its listeners.
Anna Clendening - "Invisible" | Live From the Rooftop
May 8, 2019
Clendening's poetic, passionate, and purposeful approach to pop arrives as a welcomed breath of fresh air.
Conan Gray Shows Off a Softer Side in "The Story"
January 10, 2020
Ahead of his debut album, Gray gets sentimental and personal.
Alexander 23's 'I'm Sorry I Love You' Is a Tender Debut Full of Promise
October 28, 2019
"This EP is about love and loss and lust and luck and lies and laughs."
Meet The Let Go, the Indie Pop Duo Capturing All Your Lingering Feelings
March 22, 2022
The Let Go is the perfect duo for anyone who has ever thought to themselves, "I wish I could <i>delete my feelings</i>."
Oliver Tree Proves Himself a Peerless Entertainer With Debut Album 'Ugly is Beautiful'
July 17, 2020
Part-time living meme, part-time professional scooter enthusiast, part-time JNCO jean brand ambassador, and full-time alternative auteur.
glaive Cements His Place in Music's Next Wave With 'all dogs go to heaven'
August 9, 2021
<i>all dogs go to heaven</i> hints at what's to come for the 16-year-old who has been thrown to the forefront of the hyperpop scene.
Artemas Is Tired of Feeling "Misunderstood"
April 30, 2021
It's clear that the UK rising star has no ceilings.
ROLE MODEL Dreams Up an Irresistible Femme Fatale on "death wish"
September 22, 2021
"I wanted to create this intimidating, powerful, female character to represent that desire we have for things we know aren't good for us."
rei brown Is a Born Anew in the Stellar ‘Xeno’
July 11, 2022
Xeno feels like the crystallization of a lifetime of artistic intent.
torr Delivers "selfdestruct," a Heart-Racing Lovesick Stunner
January 7, 2022
"I wanted to make a super cute and danceable song about having a crush but also write about the not-so-cute part about crushes."