From the Site
![Ralph Castelli Breaks Down 'Long Distance' Relationships with Wholesome Indie-Pop Ballads [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ralph-castelli-ones-to-watch_1565221002.jpg)
Ralph Castelli Breaks Down 'Long Distance' Relationships with Wholesome Indie-Pop Ballads [Q&A]
August 7, 2019
At just 22 years old, the Alaska native has honed his quirky reputation and crafts infectious indie-pop fused with hip-hop, folk, and electronica.
![Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lxandra-ones-to-watch-crop_1565214969.png)
Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]
August 7, 2019
Lxandra is reaching for the stars, and already has the moon in her grasp.
![Kid Bloom's Psychedelic Indie Discography Reaches a Whole New Level with 'Lemonhead' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-interview_1586293555.jpg)
Kid Bloom's Psychedelic Indie Discography Reaches a Whole New Level with 'Lemonhead' EP [Q&A]
August 7, 2019
"'Lemonhead' was inspired by a self-reflection period in my life where I completely drained myself of love and let my morals stray a bit too far from me."
![Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magic-city-hippies-otw-2_1565114056.jpg)
Magic City Hippies' "What Would I Do" Video Is a Love Letter to Life on the Road [PREMIERE]
August 6, 2019
Don't blame us if you end up taking out an ill-advised loan to purchase a van.
Frequent Ariana Grande Collaborators, Social House, Surprise Lolla Ahead of Debut EP
August 5, 2019
Though "boyfriend" is the first time Ariana Grande fans may have seen the name Social House, it's almost certainly not the first time they've heard artists' work.
![Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royls-ones-to-watch_1564670484.jpg)
Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]
August 1, 2019
Ones To Watch is honored to premiere the second single from burgeoning pop band, Rà˜YLS.
flor Delivers Another Dark Alt-Pop Banger With "money"
August 1, 2019
The new track provides an auditory experience that might be comparable to climbing Mount Everest.
![Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alt-bloom-ones-to-watch_1564601712.jpg)
Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]
July 31, 2019
"The song itself is a reflection on dating. I'm always finding myself on the edge of diving in with someone rather than jumping."
![LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch-6_1564527774.jpg)
LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]
July 30, 2019
"As devout fans of music, we know that it's often more special to find something for yourself, on your own time. There's no rush; we're not going anywhere."
![KIITA Entrances Us All with Deathly Lullaby, "Temptation" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiita-ones-to-watch-crop_1564524418.JPG)
KIITA Entrances Us All with Deathly Lullaby, "Temptation" [PREMIERE]
July 30, 2019
Dreamy yet dangerous, the new release entrances and entices its listeners.
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Who Is TOMORROW X TOGETHER?
August 17, 2022
Meet the K-pop group who made history at this year's Lollapalooza.