From the Site
 
        
    
    FINNEAS Provides a Moment of "Shelter" Ahead of His Debut EP & Fall Tour
                            August 22, 2019
            
                            Much like a fine wine, FINNEAS and "Shelter" has ripened with age. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    ![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg) 
        
    
    Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
                            August 22, 2019
            
                            "I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
            
        
                    
                Author:
    Jessica Thomas
                
        
                    
        
    ![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly  "Still Feel U"  [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg) 
        
    
    Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
                            August 22, 2019
            
                            "'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
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    Luna Shadows Re-Imagines "Waves" with Dance-Inducing Music Video & Remix EP
                            August 22, 2019
            
                            "Built into this song sonically & lyrically are competing rushes of melancholy and euphoria, overtaking one another for fleeting moments."
            
        
                    
                Author:
    Luc Fatton
                
        
                    
        
     
        
    
    Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
                            August 21, 2019
            
                            Nothing in the world could have prepared us for this pairing. 
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
                            August 20, 2019
            
                            With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
     
        
    
    Eighty Ninety Contemplates Heartbreak on "Got Your Message"
                            August 19, 2019
            
                            "It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end." 
            
        
                    
                Author:
    Hannah Cotter
                
        
                    
        
    ![Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lostboycrow-ones-to-watch-thumbnail_1566239323.jpg) 
        
    
    Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
                            August 19, 2019
            
                            + Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
            
        
                    
                Author:
    Dana Jacobs
                
        
                    
        
     
        
    
    Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
                            August 16, 2019
            
                            "The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Get High On Life with Maude Latour's "Ride My Bike" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Maude-latour-ones-to-watch-2_1566232911.jpg) 
        
    
    Get High On Life with Maude Latour's "Ride My Bike" [Q&A]
                            August 16, 2019
            
                            "This song is definitely about when you're in that low spot, take charge of it. Go on a bike ride. Do it. Force yourself."
            
        
                    
                Author:
    Miranda Hyman
                
        
                    
        
    ![Ali Barter on Letting Go of Perfection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ali-barter-ones-to-watch_1574200799.jpg) 
        
    
    Ali Barter on Letting Go of Perfection [Q&A]
                            November 19, 2019
            
                            "It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
            
        
                    
                Author:
    Tanja Toubro
                
        
                    
        
     
        
    
    min.a Creates a Futuristic Atmosphere in "Tape It Back Together"
                            May 1, 2020
            
                            min.a is an artist unafraid to constantly reinvent herself.
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
     
        
    
    For mxmtoon, 'dusk' Signals a New Beginning
                            October 5, 2020
            
                            "<i>dusk</i>  is meant to serve as a reminder that life is cyclical."
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
     
        
    
    Sam.Sts Steps Into His Own in "Only One I Know"
                            October 15, 2020
            
                            Sam.Sts captures a sound and feeling that is simultaneously wistful and heavenly. 
            
        
                    
                Author:
    Ruby Scott
                
        
                    
        
     
        
    
    Elijah Waters Hits His Creative Stride on New Single "Grey"
                            August 20, 2021
            
                            "Grey" is Elijah Waters at his best.
            
        
                    
                Author:
    Tyler Borland
                
        
                    
        
    ![Hazey Eyes and Moli Tackle Losing Yourself in the Soaring "Hungover You"   [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazey-eyes-ones-to-watch-2.jpeg) 
        
    
    Hazey Eyes and Moli Tackle Losing Yourself in the Soaring "Hungover You" [PREMIERE]
                            January 30, 2019
            
                            Sentimental, Hypnotic, and Dance-Inducing. This is Hazey Eyes at his finest.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
     
        
    
    'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
                            February 1, 2019
            
                            Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
            
        
                    
                Author:
    Maxamillion Polo
                
        
                    
        
    ![Ginette Claudette Is On To Something with Alluring "Slow Up" Video  [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg) 
        
    
    Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
                            February 13, 2019
            
                            "It's no secret a lot of my influence comes from '90s R&B."
            
        
                    
                Author:
    Anna Scholfield
                
        
                    
        
    ![James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/james-droll-ones-to-watch.jpg) 
        
    
    James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]
                            March 7, 2019
            
                            Droll's discernible ability to create dark pop songs with a comforting hint of optimism is evident in the grappling "Cut My Teeth." 
            
        
                    
                Author:
    Alissa Arunarsirakul
                
        
                    
        
    ![Great Good Fine Ok Chooses Love over Fear In "Terrified" with Pell [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ggfo-ones-to-watch.jpg) 
        
    
    Great Good Fine Ok Chooses Love over Fear In "Terrified" with Pell [PREMIERE]
                            April 18, 2019
            
                            Upon the first listen of "Terrified," it's obvious that GGFO is heavily influenced by contrasting elements of synth-pop, funk, and hip-hop. 
            
        
                    
                Author:
    Alissa Arunarsirakul