From the Site
The Ivy Is Crafting Riveting Retro Hits With Deep Oklahoma Ties
January 9, 2020
The Ivy is setting the stage to be the next LANY.
Welcome to the Transfixing World of sophie meiers
January 9, 2020
meiers is the Internet's best-kept secret. At least for now.
Amindi and Kari Faux's "Love Em Leave Em" Is the Decade's First Anthem for Ladies
January 9, 2020
Heed the advice of Amindi and Kari Faux. Chase a bag, not a man.
Tate Tucker Is Reinvigorating a New Generation of Pop-Rap
January 7, 2020
Tucker is creating music as breezy as the place he calls home.
Sam Tompkins Is England's Most Promising and Versatile New Act
January 7, 2020
Tompkins blends the sensibility of UK pop with the honest flow of its underground stars.
Nina Nesbitt and Gabrielle Aplin Rediscover Themselves in "Miss You 2"
January 6, 2020
"Miss U 2" is a self-addressed letter written in the hopes of rediscovering long lost dreams, desires, and goals
DeathbyRomy Is Giving Pop a Goth Makeover
January 3, 2020
It is only a matter of time until Romy and her goth aesthetic to carve out a significant niche in the music world.
Lil Halima Is Norway's Alternative R&B Icon on the Rise
December 26, 2019
Lil Halima is taking the world by storm one year at a time. 2019 was merely the beginning.
Clinton Kane Isn't Afraid of Feeling Something
December 26, 2019
This is what owning your fears and discovering ways to cope feels and sounds like.
![ZOLA Does Not Want to Be Put In a Box [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zola-ones-to-watch_1576864228.jpeg)
ZOLA Does Not Want to Be Put In a Box [Q&A]
December 20, 2019
We sit down with the rising bilingual indie artist ahead of her upcoming debut album.
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
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Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
Dominic Fike Returns With Another Song Sure to Get Stuck in Your Head
June 26, 2020
Can Fike do any wrong?
DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
Aries Displays a Refreshing Optimism on "DITTO"
March 1, 2021
Genre-bending wunderkind Aries is on a roll, and his momentum shows no signs of slowing.
Ashe's "In Disguise" Is the Very Definition of Timeless Songwriting
June 21, 2019
Watch the video for "In Disguise" and hear it live on Ashe's Ones To Watch - presented tour this fall!
Jeremy Zucker and Alexander 23's "Nothing's the same" Is the Soft-spoken Soundtrack to These Endless Days
December 11, 2020
Intentional or not, "Nothing's the same" captures the abnormality of our new collective normal.
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kenzie on TikTok, The Sims, and "Happy For Me" [Q&A]
September 10, 2021
"I feel like I always have to look so perfect on social media and that's toxic. I should just be posting whatever I want."