From the Site
Yoshi Flower Yearns for Only One Thing in "7 Days" Video
February 13, 2020
The all-consuming nature of love clearly its hold over Yoshi Flower.
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
![Tatiana Hazel Pays Tribute to Her Hometown in "Hasta Que" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Tatiana-hazel-ones-to-watch_1581531723.jpeg)
Tatiana Hazel Pays Tribute to Her Hometown in "Hasta Que" [Premiere]
February 12, 2020
A dreamlike track to score those "what ifs" of life.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.
Griff Is a Star in the Making
February 11, 2020
The London-born 19-year-old artist is nothing short of breathtaking.
Kim Petras' "Reminds Me" Is a Breakup Bop for All Your Anti-Vday Needs
February 11, 2020
The perfection addition to your Anti-Vday playlist arrives early.
Audrey Mika's '5 A.M.' Is the Perfect Addition to Your Lovelorn Valentine's Playlist
February 10, 2020
<i>5 A.M.</i> arrives as the opening chapter of an inevitable pop-R&B superstar.
LÉON Finds Love Again "In a Stranger's Arms"
February 10, 2020
"In a Stranger's Arms" is a sentiment wrapped up in feelings of heartbreak, renewal, and finding the courage to start all over again.
Jeremy Zucker's "always, i'll care" Is a Heavenly Ode to Platonic Love
February 7, 2020
"It's a song for my friends, whom I love deeply, and a promise to do better."
![flor Gives Fan-Favorite Songs (and a Coldplay Cover) New Life in 'reimagined' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-reimagined_1581111846.JPG)
flor Gives Fan-Favorite Songs (and a Coldplay Cover) New Life in 'reimagined' [Q&A]
February 7, 2020
flor has an impeccable gift for exploring a range of emotional depth and sonic space.
B.I Opens the Page on a New Chapter With Debut Album 'WATERFALL'
June 1, 2021
A king is coming for his crown ðŸ''
NIKI DEMAR Proves a Pop Tour De Force With 'Nights Alone'
September 3, 2021
Nights Alone collects the emotional debris of two years and transforms it into pop perfection.
Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Coffee Cups & Keys Remind FLETCHER of Lost Loves in Heart-Wrenching "About You"
May 27, 2019
Eight years after her appearance on the first season of The X Factor, FLETCHER is still dropping one electro-pop banger after another.
![Myles Cameron's "Prettysoon" Video Is Nourishment for the Soul [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/myles-cameron-ones-to-watch-1_1572535898.jpg)
Myles Cameron's "Prettysoon" Video Is Nourishment for the Soul [Premiere]
October 31, 2019
There are a lot of incredible things that make Myles Cameron an artist to not only be a fan of but admire.
![We're "All In" for Bearson's New Collab With Georgia Ku and JRM [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bearson-ones-to-watch_1574370074.jpg)
We're "All In" for Bearson's New Collab With Georgia Ku and JRM [Premiere]
November 21, 2019
Bearson has us falling in love with his music all over again.
![Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Rock Out To Stand Atlantic's Infectious Pop-Punk Anthem, "HATE ME (SOMETIMES)"
September 17, 2019
Just before the start of their US co-headlining tour with The Faim, WSTR, Hold Close and Point North, Stand Atlantic has blessed us with even more new music.
Mark Diamond - "Steady" (Live) | All Eyes On
October 16, 2019
Diamond delivered a performance we will not be forgetting anytime soon.
![Nilüfer Yanya Takes a Note From Black Mirror and Stirring Indie Rock in 'Miss Universe' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Nilufer-Yanya-ones-to-watch-5.jpeg)
Nilüfer Yanya Takes a Note From Black Mirror and Stirring Indie Rock in 'Miss Universe' [Q&A]
April 4, 2019
In her debut album, Yanya waxes poetic about the reality that is unfurling before our very eyes.