From the Site
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
MICHELLE Is Challenging the Modern-Day Music Collective
February 18, 2020
MICHELLE exists in the nostalgic warmth of New York in the summer.
![Junior Mesa's Garage Daydream Is Becoming a Reality [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Junior-Mesa-Ones-to-watch_1581531087.png)
Junior Mesa's Garage Daydream Is Becoming a Reality [Premiere]
February 12, 2020
"For me, music is peace. It's what I want to share."
Griff Is a Star in the Making
February 11, 2020
The London-born 19-year-old artist is nothing short of breathtaking.
We Are Head Over Heels for Joesef's "Sad Boy" Music
January 29, 2020
Joesef's music is birthed from the wretched gloom that comes the morning after a night of "getting pissed with friends."
Zico's "Any song" Is Our Latest TikTok-Fueled Obsession
January 28, 2020
#AnySongChallenge
Maisie Peters Is the Folk-Pop Force of the Future
January 16, 2020
19-year-old Maisie Peters is making music years beyond her age.
Celeste Is a Flame That Is Impossible to Extinguish
January 13, 2020
Celeste's music does more than stop you dead in your tracks. It entrances you.
The Ivy Is Crafting Riveting Retro Hits With Deep Oklahoma Ties
January 9, 2020
The Ivy is setting the stage to be the next LANY.
Welcome to the Transfixing World of sophie meiers
January 9, 2020
meiers is the Internet's best-kept secret. At least for now.
DVNA's Brand of Electro-Soul Is Outright Intoxicating
January 8, 2020
Out of a Gold Coast bedroom in Australia, DVNA is emerging with music that pairs the production prowess of Kaytranada and the lyrical talent of Lily Allen.
Tate Tucker Is Reinvigorating a New Generation of Pop-Rap
January 7, 2020
Tucker is creating music as breezy as the place he calls home.
Reaper Is the Anti-Hero Indie Needs
January 7, 2020
Enigmatic, elusive, but undeniably captivating.
Sam Tompkins Is England's Most Promising and Versatile New Act
January 7, 2020
Tompkins blends the sensibility of UK pop with the honest flow of its underground stars.
Zack Fox the Rapper? An Investigative Report
January 6, 2020
Fox is turning the Internet's best joke into one of hip-hop's most provocative figures.
DeathbyRomy Is Giving Pop a Goth Makeover
January 3, 2020
It is only a matter of time until Romy and her goth aesthetic to carve out a significant niche in the music world.
Lil Halima Is Norway's Alternative R&B Icon on the Rise
December 26, 2019
Lil Halima is taking the world by storm one year at a time. 2019 was merely the beginning.
Clinton Kane Isn't Afraid of Feeling Something
December 26, 2019
This is what owning your fears and discovering ways to cope feels and sounds like.
daydream Masi's Music Will Illuminate Your Sleepless Mind
December 23, 2019
The youthful artist is creating music that exists in a realistic, dreamlike state.
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Meet DOMi & JD BECK, the Kindred Spirits Heralding a New Wave of Jazz
August 10, 2022
The Anderson .Paak co-signed duo is taking the jazz world by storm.
Surfaces Is Quite Possibly the Most Optimistic & Eclectic Indie-Pop Duo To Date
August 26, 2019
Now that Surfaces has two impressive, self-produced albums and a sold-out nationwide tour under their belt, there's no denying that this carefree duo will succeed.
Delaney Bailey Pens the Tender and Heartwarming "j's lullaby"
January 10, 2022
Bailey has all the hallmarks of a truly great singer-songwriter.
Red Leather Paints a Haunting Picture of LA in "The Only Time It Rains In Hollywood"
June 1, 2022
Meet Red Leather, the artist bridging the pain of Americana with the decaying glamor of Hollywood.
Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
![Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ethan-bortnick-interview-prom_1651252899.JPG)
Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]
April 29, 2022
Following a breakout single, Bortnick muses on growing up while the world stands still.
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Joey Valence & Brae Are Breathing New Life Into a Classic Sound
July 13, 2022
If you've ever once considered yourself a fan of the Beastie Boys, you need to listen to Joey Valence & Brae.
Meet Anson Seabra, the Artist Turning TikTok and Fairy Tales Into a Breakout Moment
April 21, 2020
Seabra is the latest pop prince to garner a significant following thanks to Gen-Z juggernaut TikTok.
heylog Is Quietly Creating Emotive Hyperpop in His Own Corner of the Internet
July 20, 2021
While little is known about the anonymous artist and producer, it's likely that this is only the beginning.
INJI's "MADELINE" Is For the Gals and Chaotic Nights Out
September 6, 2022
“MADELINE” is NYC club culture synthesized.
Meet carpetgarden, the Misfit Indie Pop Icon Embracing Optimistic Nihilism
December 9, 2021
"'IDC' is a really chaotic song about embracing identity and flaws and giving up in the most positive way."
![Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/choker-ones-to-watch-2.jpg)
Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]
March 19, 2019
Though his vocals are often likened to Frank Ocean, Choker deserves to be discussed as a storm of his own.
Fiji Blue Is Destined to Get You Up and Groove
October 24, 2019
If there is one constant to Fiji Blue's music, it is that it is guaranteed to make you dance.
We Can't Help But Fall in Love With Katherine Li's “Happening Again”
June 21, 2022
Meet Katherine Li, the euphoric artist taking TikTok and the world by storm.
Sadie Jean Wears Her Heartbreak on Her Sleeve on the Viral "WYD Now?"
December 24, 2021
"WYD Now?" forces listeners to reflect on their own personal journies of love and heartbreak.
Is Jakey Ready to Be the Next Joji?
August 15, 2019
Jakey is going from critiquing Red Dead Redemption's 2 open-world mechanics to creating music quite like anything else out there.
Let Sault Walk You Through A Beautifully Orchestrated Sensory Overload
August 13, 2019
Anonymous trio Sault has managed to capture lightning in a bottle, reconstructing sounds of generations past while remaining rhythmically stimulating.
![Dayglow's Feel-Good Indie Music Is the Antidote for Dark Pop [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dayglow-ones-to-watch_1559676071.jpg)
Dayglow's Feel-Good Indie Music Is the Antidote for Dark Pop [NEW ARTIST DISCOVERY]
June 4, 2019
His songs have an exceptional sense of optimism and a feel-good freedom rarely seen in pop today.
Beauty School Dropout Deliver an Electrifying Label Debut With "Assassin"
May 25, 2022
If you don't know the name Beauty School Dropout, you're missing out.