From the Site
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
It's Camp. It's Drill. It's Millie Go Lightly's "Drillie Go Lightly"
March 2, 2022
"I knew he was posh when he hit and said 'Golly!'"
Em Beihold Wants You to Be Able to Sing-Along to Her Pensive Diary Entries
March 1, 2022
If Beihold knows how to do one thing, it's pull on our heartstrings.
adam brian paul's "Chillin in the Garden" Is Infectious Emotional Decay
February 25, 2022
There is a compositional fearlessness to "Chillin in the Garden" that mirrors deep therapy.
Genres Don't Apply to Bryce Bishop
February 23, 2022
Bishop weaves together the threads of Midwest emo, anti-pop, hip-hop, and alternative to create a patchwork vision all his own.
Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Pom Pom Squad: A Journey From Packed Apartments to Packed Venues
February 3, 2022
Pom Pom Squad has an unapologetically outspoken vision for indie rock.
gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
Delaney Bailey Pens the Tender and Heartwarming "j's lullaby"
January 10, 2022
Bailey has all the hallmarks of a truly great singer-songwriter.
d4vd's Haunting "Romantic Homicide" Is the Birth of a New Timeless Artist
September 20, 2022
This is d4vd's moment; we're all just living in it.
LAUNDRY DAY Is a Gen Z Force to Be Reckoned With
July 18, 2019
Drawing inspiration from Tyler, the Creator and BROCKHAMPTON, Laundry Day wants to be the next best boy band in the world.
![BENEE's Groovy Tune Is "Soaked" with Indie-Pop Righteousness [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-ones-to-watch_1561750174.jpg)
BENEE's Groovy Tune Is "Soaked" with Indie-Pop Righteousness [NEW ARTIST DISCOVERY]
April 5, 2019
We're so pleased to be introducing you to your newest indie-pop obsession.
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
wolfacejoeyy Is Subverting Expectations With Each New Release
September 16, 2021
wolfacejoeyy refuses to be pigeonholed into a single sound or idea.
ASTN Is as Good as Gold
January 5, 2022
ASTN is an artist that just has a way with music.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
Jadu Heart Is the Fantastical Escape We All Need
December 11, 2019
Jadu Heart is breathing life into an enchanting world of their own creation.
Meet Jos, the 19-Year-Old Artist Crafting an Effortless Vibe
April 22, 2020
The debut single from Jos arrives like a breath of fresh air.