From the Site

Meet Fousheé, the Voice Behind "Deep End" Coming For Her Flowers
November 19, 2020
Many dream of stardom. But for Fousheé, her voice reached fame without her even knowing.
Author:
Krista Marina Apardian

glaive Cements Himself as Hyperpop's Next Star With "eyesore"
November 15, 2020
The 15-year-old artist is already carving out an impressive discography, having released eight songs in 2020 alone.
Author:
Ruby Scott

Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Author:
Ruby Scott

Patricia Lalor Is the Perfect Addition to Your Quarantine Soundtrack
October 21, 2020
In covering everyone from The Maràas to Radiohead, the 15-year-old Irish artist perfectly captures the powerful feeling of self-discovery.
Author:
Krista Marina Apardian

How Brye Made a Sour Situation Extra Sweet
October 14, 2020
Brye is the latest artist whose homemade musings are blowing up thanks to Tik Tok.
Author:
Krista Marina Apardian

Meet Matt Watson, the YouTube Personality Who's Pretty Damn Good at Pikmin and Music
September 8, 2020
With <i>OUCH!</i>, Watson does more than deliver a promising debut EP; He delivers an emotional push-and-pull that extends far beyond the seemingly endless days of quarantine.
Author:
Ruby Scott

Tai Verdes Is No Longer "Stuck in the Middle"
August 4, 2020
Verdes is the latest artist to turn a chance moment on TikTok into a catalyst for viral success.
Author:
Krista Marina Apardian

spill tab Is the Gen Z Duo Looking to Leave a Dreamy Mark on Pop
July 22, 2020
spill tab is leading the march towards a new form of pop where quality precedes classification.
Author:
Maddy Quach

Simpson Is Ready to Make Her Mark
July 15, 2020
After laying low for a few years, Simpson is claiming her place as a rising star.
Author:
Maddy Quach

박혜진 Park Hye Jin Is Ushering in a New Hypnotic Wave of K-House
May 27, 2020
Led by artists like Peggy Gou and Yaeji, K-house newcomer 박혜진 Park Hye Jin speaks to the genre's limitless potential.
Author:
Maddy Quach

d4vd's Haunting "Romantic Homicide" Is the Birth of a New Timeless Artist
September 20, 2022
This is d4vd's moment; we're all just living in it.
Author:
Jazmin Kylene

LAUNDRY DAY Is a Gen Z Force to Be Reckoned With
July 18, 2019
Drawing inspiration from Tyler, the Creator and BROCKHAMPTON, Laundry Day wants to be the next best boy band in the world.
Author:
Jess Myers
![BENEE's Groovy Tune Is "Soaked" with Indie-Pop Righteousness [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-ones-to-watch_1561750174.jpg)
BENEE's Groovy Tune Is "Soaked" with Indie-Pop Righteousness [NEW ARTIST DISCOVERY]
April 5, 2019
We're so pleased to be introducing you to your newest indie-pop obsession.
Author:
Alissa Arunarsirakul

Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
Author:
Tyler Borland

wolfacejoeyy Is Subverting Expectations With Each New Release
September 16, 2021
wolfacejoeyy refuses to be pigeonholed into a single sound or idea.
Author:
Tyler Borland

ASTN Is as Good as Gold
January 5, 2022
ASTN is an artist that just has a way with music.
Author:
Alessandra Rincon

LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
Author:
Maxamillion Polo

gabby start's "the fractal song" Is a Love Letter to Math, Drugs, and Hyperpop
January 31, 2022
If you're a fan of artists like aldn or glaive, then gabby start should be the next hyperpop artist on your radar.
Author:
Carter Fife

Jadu Heart Is the Fantastical Escape We All Need
December 11, 2019
Jadu Heart is breathing life into an enchanting world of their own creation.
Author:
Brooke Pohle

Meet Jos, the 19-Year-Old Artist Crafting an Effortless Vibe
April 22, 2020
The debut single from Jos arrives like a breath of fresh air.
Author:
Precious Kato