From the Site

Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
Author:
Janette Ayub
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
Author:
Alyssa Yung
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
Author:
Alissa Arunarsirakul

half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Author:
Maxamillion Polo
![Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg)
Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
January 17, 2019
"Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
Author:
Anna Scholfield

Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Author:
Maxamillion Polo

FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
Author:
Alissa Arunarsirakul
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
Author:
Alexis Papadopoulos
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
Author:
Asal Shahindoust

The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
Author:
Maxamillion Polo
![Hot Flash Heat Wave Release Berserk-Inspired "Bay Boys" Ahead of Upcoming LP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hot-flash-heat-wave-bay-boys_1644536117.jpeg)
Hot Flash Heat Wave Release Berserk-Inspired "Bay Boys" Ahead of Upcoming LP [Premiere]
February 10, 2022
"Bay Boys" is a biker gang allegory that tells the story of a wandering character who's always seeking escape.
Author:
Alessandra Rincon

Trunky Juno's 'Good Dog' Is the Remedy For Whatever Ails You
July 2, 2021
In case you've ever needed help getting over the feeling of "meeting a fist bump with a handshake."
Author:
Jolene Latimer

Eden Rain's Debut Single "Wake Up, You're Stuck" Is Raw and Reflective
March 8, 2021
London-based singer-songwriter Eden Rain releases her debut single "Wake Up, You're Stuck" - a refreshingly raw and honest reflection on the formative moments that force us to make tough decisions.
Author:
Carter Fife

Bishop Ivy Drops the Melancholic, Soothing Lullaby "tunnel vision"
May 18, 2021
Bishop Ivy's voice is both comforting and hypnotic.
Author:
Joe Beer

Moise's 'We Survived The Storm' Is Your Light at the End of the Tunnel
June 1, 2022
"You’re here right now, you’ve gone through a lot in this world in the last two or three years, enjoy the moment."
Author:
Jolene Latimer

Benjy Ali Boasts Soulful Vocals on the Reassuring "ALRIGHT"
January 29, 2021
Singer, songwriter, and, producer Benjy Ali demands attention with his soulful delivery and introspective songwriting.
Author:
Tyler Borland

Hans Williams' "Weekend" Is Just a Little Taste of Summer
May 5, 2021
Short, but sweet; Williams' latest is a guilt-free escape.
Author:
Joey Legittino
![WESLEE's Latest Single Is as Sweet as "Peaches" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/weslee-ones-to-watch_1576206029.jpg)
WESLEE's Latest Single Is as Sweet as "Peaches" [Premiere]
December 13, 2019
"'Peaches' is about reminiscing on better times, when things were sweeter."
Author:
Alissa Arunarsirakul

Get Lost in "Oblivion" With Alaska Reid
November 16, 2020
Produced by A.G. Cook and Rodaidh McDonald, "Oblivion" feels deeply personal, like finding a stranger's journal on the street.
Author:
Maddy Quach

Dirtsa Offers Global Perspective on "Sic Parvis Magna"
February 5, 2021
Dirtsa is continually evolving and her new single "Sic Parvis Magna" is her best yet.
Author:
Tyler Borland