From the Site
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
![Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg)
Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
January 17, 2019
"Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
![BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/between-friends-ones-to-watch 2.jpeg)
BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]
February 15, 2019
From their luscious melodies to doing all of their own styling, directing, editing, and photography, BETWEEN FRIENDS is set for stardom.
![Indie-Funk Master Johnny Utah Chases His "Honeypie" in Lighthearted Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/johnny-utah-ones-to-watch_1558028150.png)
Indie-Funk Master Johnny Utah Chases His "Honeypie" in Lighthearted Video [PREMIERE]
May 16, 2019
You're about to fall madly in love with Johnny Utah, or at least his sensational talent for crafting infectious funky pop.
Matt Hansen Breaks His Heart
September 6, 2022
"break my heart" is a short and sweet showcasing of Hansen's undeniable promise.
LÉON Shares a Complicated Love Story in "You And I" Ahead of Album & Tour Launch
February 1, 2019
"I want people to listen and relate."
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
![Del Water Gap on Smash Mouth, Quarantine and "Ode to a Conversation Stuck in Your Throat" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/del-water-gap-interview_1588889228.jpg)
Del Water Gap on Smash Mouth, Quarantine and "Ode to a Conversation Stuck in Your Throat" [Premiere + Q&A]
May 1, 2020
"Not much to say about Smash Mouth other than the 2001 'Smash Mouth' self-titled LP is one of the greatest records ever made."
Sticky Fingers Grieves Lost Friend in Melancholic "Not Done Yet" Music Video
February 4, 2019
"Not Done Yet" is the first single off of Sticky Fingers' highly anticipated album set to release on Feb. 8, followed by tour.
Canadian Badass Ruby Waters Leaves Her Troubles Behind with "Last Cigarette"
May 24, 2019
+ Check out Waters' sneak preview of "Last Cigarette" live at our recent "Northside Sessions" showcase.
Psychedelic Surf-Rock Might Become Your Favorite Genre with Ocean Alley's "Stained Glass"
February 21, 2019
"Stained Glass" is a fusion of reggae and indie-rock, and as soon as the track beings it transports listeners to a dreamy white sand beach.
Matt Maeson Pens a Hopeful Tale of Epic Depth With "Beggar's Song"
February 18, 2019
The poignant track is accompanied by a surreal music video, the announcement of Maeson's first headlining tour, and the news of his long-awaited debut album.