From the Site
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
![Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg)
Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
January 17, 2019
"Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
Tambino's "El Amanecer" Reminds Us To Embrace the Stillness of Dawn
March 17, 2020
Tambino is proving reggaeton can make you feel the feels, just as much as it can make you feel the beat.
Peach Tree Rascals Is Cruising Through the "Summa" with the Sunniest Flow
August 7, 2019
Influenced by Kendrick Lamar and John Mayer, the Bay Area collective fuses alternative jazz, funk and hip hop into their self-released discography.
Adam Melchor on the 5 Songs That Inspired 'SUMMER CAMP'
March 4, 2020
From SZA to Green Day, Melchor lets us in on the wealth of inspiration that informed his latest EP.
Yeek Releases "Only In The West" Video, Heads East
February 14, 2020
Yeek is saying goodbye to the city of angels.
![NASAYA and Tim Atlas' "PLASTIC STRAW" Is an Ode to Sea Turtles and Parting Ways [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nasaya-ones-to-watch_1570553957.jpeg)
NASAYA and Tim Atlas' "PLASTIC STRAW" Is an Ode to Sea Turtles and Parting Ways [PREMIERE]
October 8, 2019
'Cause the world needs more plastic straws of solely the sonic variety.
![Big Wild Invites You to Experience a Sold-Out Show Among the Red Rocks [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/big-wild-ones-to-watch_1571166529.jpeg)
Big Wild Invites You to Experience a Sold-Out Show Among the Red Rocks [Tour Diary]
October 15, 2019
Big Wild takes us behind the scenes at one of the most iconic venues in America.
Beabadoobee Unleashes Her Inner Grunge Roots on "I Wish I Was Stephen Malkmus"
September 20, 2019
Bea has quickly taken over the indie world and is set to open for Clairo on her North American Immunity tour.
A Day on the Sticky Fingers' 'Yours To Keep Album Tour'
March 18, 2019
We followed the hilariously entertaining boys of Sticky Fingers on the first date of their tour, in none other than New York City.
Briston Maroney and Manchester Orchestra Revisit "Bottle Rocket"
June 22, 2021
"Bottle Rocket" tells the tale of what feels like life and death decisions for an up-and-coming artist.
![Adam Melchor Is Crafting Multidimensional Love Letters [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/adam-melchor-ones-to-watch_1575575048.png)
Adam Melchor Is Crafting Multidimensional Love Letters [Q&A]
December 5, 2019
"Music came naturally to me, but being an artist is so much more than talent or music..."