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![BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/between-friends-ones-to-watch 2.jpeg)
BETWEEN FRIENDS Treated Fans with Real "affection" This Valentine's Day [NEW ARTIST DISCOVERY]
February 15, 2019
From their luscious melodies to doing all of their own styling, directing, editing, and photography, BETWEEN FRIENDS is set for stardom.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Cat Clyde Narrates an Unconventional Love Story in Soulful "All the Black"
February 11, 2019
Cat Clyde's powerfully haunting vocals shine through in her latest single.
Adam Melchor Pours Love for Friend's Sobriety in Folky "Three Hours Ahead"
February 11, 2019
"Three Hours Ahead sets in stone Melchor's tenacious songwriting skills.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
Tennyson Sets Out for a Welcomed Departure in "Wintersleep"
February 8, 2019
The poignant tenderness Tennyson instills in "Wintersleep" is akin to being wrapped in a warm blanket on a cold winter day.
Sticky Fingers' 'Yours To Keep' Has all the Hallmarks of a Lasting Classic
February 8, 2019
Set to embark on a massive Ones To Watch presented North American tour, new and old fans alike will get to experience a show informed by both an impressive discography and a phenomenal new work.
Take the Road Less Traveled with Mark Diamond's Synthy "Road"
February 8, 2019
The 25-year-old has been stockpiling radio-ready tracks for our impatient ears, and "Road" is the newest taste of this secret collection.
SOAK Finds Humor In Heartbreak with Dreamy Single, "Valentine Shmalentine"
February 8, 2019
"It's a dystopia that I've created in my brain: me on the inside, processed into a pretend location."
maye's Pastel-Colored Music Is a Dream Given Sonic Shape
November 12, 2019
maye has found the perfect formula for crafting music that actually feels like a dream.
Latinx Psych-Rockers of Inner Wave Reflect on Their Journey to Fame in Wavy 'wya'
May 27, 2019
+ Catch Inner Wave on tour now!
REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
Nick Leng Paints a Picture of Haunting Beauty in "Lonely Shade of Blue" Video
December 10, 2019
Leng's latest music video is as soft on the eyes as it is gentle on the ears.
Meet The Brazen Youth, The Folk-Rock Band Living Like Thoreau
July 24, 2019
Using their childhood farm as a home base for their music has allowed The Brazen Youth to organically cultivate a timeless sound.
Daniela Andrade's "Gallo Pinto" Holds a Message for the Dreamers
October 16, 2019
"I wanted to bring a sense of honesty and humanness to what my family and other immigrants are striving for; hope and a better future."
Boy Pablo's "Honey" Is Sweet With Summertime Lovin'
July 20, 2020
With the group's signature guitar riffs and floating like synths, "Honey" is a perfect continuation of the sonic story Boy Pablo continues to tell.
![Teenage Priest's "Distant Crush" Is the Perfect Soundtrack to Your Afternoon Daydream [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Teenage-priest-ones-to watch_1572464101.jpeg)
Teenage Priest's "Distant Crush" Is the Perfect Soundtrack to Your Afternoon Daydream [Premiere]
October 30, 2019
"The song isn't about a human romance, but maybe just an idea of one, and the ways we would reinvent ourselves for it."
Chelou Is a Psychedelic Alt-Indie Enigma
August 8, 2019
A more acoustic cousin of Alt-J and Tame Impala, alt-indie enigma Chelou is taking the planet by psychedelic storm.
beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.