From the Site
Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
![BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-ones-to-watch-3_1561752478.jpg)
BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]
June 28, 2019
The initial excitement surrounding BENEE is not unlike that of the first time we heard tale of a young Billie Eilish.
mxmtoon Writes Her Heartbreak on the Wall in "high & dry"
June 27, 2019
mxmtoon is not one to keep her feelings locked up.
![George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-taylor-ones-to-watch-2_1561662511.jpeg)
George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]
June 27, 2019
British singer-songwriter George Taylor has shown from the jump that he can build worlds inside your headphones.
X Lovers Is a Shared Childhood Dream for World Domination
June 26, 2019
X Lovers is aiming to carve out a place in music that did not exist before them.
![Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sure-sure-ones-to-watch-2_1561594106.jpeg)
Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]
June 26, 2019
Having received praise from Grizzly Bear and Rostam of Vampire Weekend, you don't want to sleep on this indie genre-bender.
Matt Maeson Is Having a Great Week
June 25, 2019
From making his national television debut to dropping a remix with grandson, everything is coming up Matt Maeson.
"Just When" You Thought Life Couldn't Get Better, Yellow Days Returns With New Music
June 24, 2019
The track steers farther away from Yellow Days' indie-rock roots and dives deeper into classic whopping funk sounds.
Scarypoolparty Is More Than an American Idol
June 24, 2019
Scarypoolparty is destined to become a household name.
Ginger Root Goes Back to School in Darling "B4" Visual
November 21, 2019
For all the kids who wanted to be in an "Indie Band" when they grew up.
![Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/slow-pulp-ones-to-watch-crop_1564535013.jpg)
Slow Pulp: From Playgrounds to Playing Crowds [NEW ARTIST DISCOVERY]
July 31, 2019
Dive headfirst into Slow Pulp, a dark musical aesthetic with a nightlight of hope that sounds similar to the way red wine tastes.
Patricia Lalor Is the Perfect Addition to Your Quarantine Soundtrack
October 21, 2020
In covering everyone from The Maràas to Radiohead, the 15-year-old Irish artist perfectly captures the powerful feeling of self-discovery.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.
![ASL's "Til You Pulled Up" Is an Indie-Folk Love Ballad You Need to Hear [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/asl-ones-to-watch copy_1569607435.png)
ASL's "Til You Pulled Up" Is an Indie-Folk Love Ballad You Need to Hear [PREMIERE]
September 27, 2019
An LA based music collective fronted by John Ryan (One Direction, Maroon 5) and Shungudzo (Little Mix, Rudimental), ASL stands for exactly what you'd expect: Age. Sex. Location.
![Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hippo-campus-ones-to-watch-2_1560279682.jpg)
Discussing Butt Plugs, Music Videos, and 'Bambi' with Hippo Campus [Q&A]
June 11, 2019
Catch up with the band that's been pioneering indie pop and gaining a cult fan base since 2014.
Wallows' Debut Album, 'Nothing Happens,' Was Well Worth the Wait
March 26, 2019
'Nothing Happens' reflects on our experiences growing up together, our loss of innocence and the thoughts and fears that come with transitioning into adulthood."
Elroy Disregards Boundaries on His Highly Catchy Single "PARASITE"
December 8, 2020
Pennsylvania native Elroy embodies the sounds and ideas of Hyperpop but does it on his own terms.
eee gee May Not Care But She Is 'Winning'
February 25, 2022
Winning oozes confidence in all the right ways.