From the Site
Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
![BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benee-ones-to-watch-3_1561752478.jpg)
BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]
June 28, 2019
The initial excitement surrounding BENEE is not unlike that of the first time we heard tale of a young Billie Eilish.
mxmtoon Writes Her Heartbreak on the Wall in "high & dry"
June 27, 2019
mxmtoon is not one to keep her feelings locked up.
![George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-taylor-ones-to-watch-2_1561662511.jpeg)
George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]
June 27, 2019
British singer-songwriter George Taylor has shown from the jump that he can build worlds inside your headphones.
X Lovers Is a Shared Childhood Dream for World Domination
June 26, 2019
X Lovers is aiming to carve out a place in music that did not exist before them.
![Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sure-sure-ones-to-watch-2_1561594106.jpeg)
Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]
June 26, 2019
Having received praise from Grizzly Bear and Rostam of Vampire Weekend, you don't want to sleep on this indie genre-bender.
Matt Maeson Is Having a Great Week
June 25, 2019
From making his national television debut to dropping a remix with grandson, everything is coming up Matt Maeson.
"Just When" You Thought Life Couldn't Get Better, Yellow Days Returns With New Music
June 24, 2019
The track steers farther away from Yellow Days' indie-rock roots and dives deeper into classic whopping funk sounds.
Scarypoolparty Is More Than an American Idol
June 24, 2019
Scarypoolparty is destined to become a household name.
Ultra Q's "Gool" Is a Moment of Guitar-Driven Ecstasy
June 21, 2019
Ultra Q is one of the best guitar-driven rock bands to emerge in 2019.
![The Wrecks' "Freaking Out" Is a Kanye West and Psychedelic - Fueled Hit [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-wrecks-ones-to-watch-2_1561129338.jpeg)
The Wrecks' "Freaking Out" Is a Kanye West and Psychedelic - Fueled Hit [PREMIERE]
June 21, 2019
"Freaking Out" may just be The Wrecks most experimental, avant-garde, and best work to date.
![Bluebiird's "Good Girl" Proves She Has the Vocals to Justify Her Namesake [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bluebiird-ones-to-watch-2_1561053236.jpeg)
Bluebiird's "Good Girl" Proves She Has the Vocals to Justify Her Namesake [PREMIERE]
June 20, 2019
The track's sole instrumentation beyond Osment's own voice is a supple acoustic guitar, leaving an open canvas on which the artist paints her immaculate vocals.
![Noah Kahan Paints an Honest Picture of Himself in 'Busyhead' Debut [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-kahan-ones-to-watch_1560891373.jpg)
Noah Kahan Paints an Honest Picture of Himself in 'Busyhead' Debut [Q&A]
June 18, 2019
"I just want to help people feel a little more at home in their heads."
![Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cautious-clay-tour-ones-to-watch-2_1560866654.jpg)
Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]
June 18, 2019
Tickets for the Cautious Clay - 'Context Tour' will be available Friday, June 21 at 10:00 AM local time!
Crumb Finds the Space Between Psychedelic Daydream and Nightmare in 'Jinx'
June 17, 2019
Crumb's debut arrives as their finest collection of work to date and quite possibly one of the best psych-rock jazz projects of recent memory.
Claud Recounts Their Unique Tale of Heartbreak in "Wish You Were Gay"
June 14, 2019
Claud (formerly known as Toast) introduces perspectives not commonly portrayed in pop music in "Wish You Were Gay."
Slow Hollows' "Get Along" Is the Perfect Component to Your Next Late-Night Drive
June 14, 2019
Fans have commented that the band's sound is maturing with "Get Along," and we can't help but agree.
BENEE Finds Herself Torn Between Desire and Heartbreak in "Want Me Back"
June 14, 2019
+ Catch BENEE live in Los Angeles on June 19 at our Baà±o Flaco showcase.
Dermot Kennedy Previews Forthcoming Debut Album with Stunning "Outnumbered"
June 14, 2019
"Outnumbered" is a raspy folk and pop fusion with a beat.
half•alive Delivers the Full Package of Indie Funk With "RUNAWAY"
June 13, 2019
The band name half ·alive is rather deceptive - there's nothing "half" about what these guys do.
Indie Duo HOAX Celebrates the Simplicity of Being with Infectious "Could"
June 13, 2019
Self-described as an empathy pop band, HOAX is the ultimate master of crafting orgasmic soundscapes with delectable drizzles of indie rock.
Anna of the North Is an Empowered Ice Cream Empress in "Thank Me Later" Video
June 12, 2019
"There are so many songs where women get objectified and controlled by a powerful and rich man and made out to be all sexy and cute. I'm a frontwoman and this is a chance for me to have my own back..."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
Olivia Barton's 'I Could Have Smiled at You More' Debut Is the Closure You've Been Needing
June 11, 2019
Eight tracks that highlight deep heartbreak, self discovery, and growth.
![Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-ones-to-watch_1567123270.jpg)
Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]
August 29, 2019
With Mexican, Filipino, and Palestinian roots that run deep, Peach Tree Rascals is one of the most hardworking collectives we've had the honor of introducing.
Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Surfaces Is Quite Possibly the Most Optimistic & Eclectic Indie-Pop Duo To Date
August 26, 2019
Now that Surfaces has two impressive, self-produced albums and a sold-out nationwide tour under their belt, there's no denying that this carefree duo will succeed.
Delaney Bailey Pens the Tender and Heartwarming "j's lullaby"
January 10, 2022
Bailey has all the hallmarks of a truly great singer-songwriter.
Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Meet Kiki Rockwell, an Innovative New Artist Fresh to New Zealand's Indie Scene
January 18, 2023
Kiki Rockwell is an innovative new artist fresh to New Zealand’s indie scene.
KennyHoopla's "how will i rest in peace if i'm buried by a highway? //" Is Pure Catharsis
February 10, 2020
KennyHoopla is the next wave.
Jeremy Zucker's "always, i'll care" Is a Heavenly Ode to Platonic Love
February 7, 2020
"It's a song for my friends, whom I love deeply, and a promise to do better."
Jeremy Zucker & Chelsea Cutler Reflect on Fluctuating Relationships in Melancholic 'brent' EP
May 6, 2019
"These songs kept us warm in the deep snow of December. We hope they can do the same for you."
BENEE Went From Making Pizzas to Becoming Pop's Next Big Thing [Q&A]
June 28, 2019
The initial excitement surrounding BENEE is not unlike that of the first time we heard tale of a young Billie Eilish.
Jeremy Zucker & Chelsea Cutler Pen Sorrowful Melodies in "you were good to me"
April 22, 2019
"The music really represents how we felt at that cabin: inspired, wholesome, and introspective."
![Get to Know Indie Newcomer, KALI [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/KALI copy_1611175364.jpg)
Get to Know Indie Newcomer, KALI [Q&A]
January 20, 2021
Get to know 16-year-old artist KALI and watch the music video for her latest single, "Lucy,"
Cavetown Revisits the Arresting World of "Devil Town"
January 14, 2019
Centered around the divorce of Skinner's parents, "Devil Town" has long existed as one of his back catalog's most personal and powerful works.
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Meet carpetgarden, the Misfit Indie Pop Icon Embracing Optimistic Nihilism
December 9, 2021
"'IDC' is a really chaotic song about embracing identity and flaws and giving up in the most positive way."
![Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/choker-ones-to-watch-2.jpg)
Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]
March 19, 2019
Though his vocals are often likened to Frank Ocean, Choker deserves to be discussed as a storm of his own.
![Hollow Coves' 'Moments' Is a Reminder to Not Let Life Pass You By [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hollow-coves-ones-to-watch_1571677530.jpg)
Hollow Coves' 'Moments' Is a Reminder to Not Let Life Pass You By [Q&A]
October 21, 2019
"We wanted to remind people that life can actually be pretty amazing if you let yourself see the beauty in all the little things."
Matt Maeson Returns Home a Changed Man in "Blood Runs Red"
May 19, 2022
"'Blood Runs Red' is a song about being a successful artist and the narcissistic tendencies that come along with it."
Bakar's 'Will You Be My Yellow?' Displays Refreshing Artistry & Vast Potential
September 20, 2019
After the release of the groovy "Hell N Back," London's newest visionary has released his 'Will You Be My Yellow?' EP.
Gus Dapperton Returns With "First Aid," an Emo-Tinged Ode to His Sister
April 23, 2020
"First Aid" sees Dapperton at his most downtrodden and vulnerable.
girl in red Shares "midnight love," Her Most Intimate Single Yet
April 14, 2020
"midnight love" is a noted evolution for girl in red.
Curtis Waters Brings Worldly Whimsy to "Stunnin"
May 20, 2020
"'Stunnin' is a groovy lighthearted bop"
Fiji Blue's "Waves" Puts Us Back Into Our Feelings
September 18, 2020
Putting us straight into our feels, Fiji Blue is back with yet another intimate song.
Let Sault Walk You Through A Beautifully Orchestrated Sensory Overload
August 13, 2019
Anonymous trio Sault has managed to capture lightning in a bottle, reconstructing sounds of generations past while remaining rhythmically stimulating.