From the Site

Conan Gray Is Unsurprisingly Amazing at ASMR and Backflips | Truth or Dare
September 5, 2019
There are no two ways about it - Gray is pop's next big thing.
Author:
Maxamillion Polo
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
Author:
Alissa Arunarsirakul

Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
Author:
Alissa Arunarsirakul
![Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/coin-ones-to-watch_1565898814.jpg)
Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]
August 15, 2019
From the get go, COIN has been a beloved project that never sought fame or fortune, but rather music lovers who could resonate with their thoughtful lyricism and optimistic instrumentals.
Author:
Alissa Arunarsirakul

Your Smith Soundtracks the Best Day of Her Life in "In Between Plans"
July 25, 2019
Driven by effervescent synths and a restless drum beat, this indie anthem mirrors the cathartic experience of shouting into a massive canyon.
Author:
Brady Moses

The Will of God Is Queer and King Princess Is Our "Prophet"
July 19, 2019
Long live King Princess.
Author:
Jess Myers
![Greyson Chance - "shut up" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/greyson-chance-live-ones-to-watch-3_1563390824.jpg)
Greyson Chance - "shut up" [Live + Interview] | All Eyes On
July 17, 2019
Delving into a moving rendition of "shut up" from his debut album 'portraits,' Chance provided a salient reminder as to why he is a veritable pop star in the making.
Author:
Maxamillion Polo

Isaac Dunbar's 'balloons don't float here' Is an Ominous & Alluring Debut for the Young Artist
July 12, 2019
The way in which Dunbar infuses an at times unnerving element to tracks that have no right being this infectious is not dissimilar to Billie Eilish's own brand of ominous pop.
Author:
Maxamillion Polo

boy pablo and Jimi Somewhere's "Never Cared" Captures a Special Moment
June 28, 2019
boy pablo + Jimi Somewhere + a toy Casio keyboard + a radiant guitar = "Never Cared," an organic summer track full of floating synth sounds and passionate vocals.
Author:
Jess Myers

Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
Author:
Brady Moses

Omar Apollo and Kenny Beats' "Frào" Has the Makings of a Worldwide Hit
October 30, 2019
Apollo's first entirely Spanish song arrives as a sensual tale of longing with an intoxicating edge.
Author:
Matthew Rudas

Japanese Breakfast's Long-Awaited 'Jubilee' Is Nothing Short of Outright Joy
June 10, 2021
Zauner's self-exploration and experimentation are often met hand in hand with intense bouts of celebration.
Author:
Carter Fife

Richie Quake Delivers Immaculate Vibes and Indie-Pop Ear Candy on 'Voyager'
July 2, 2021
<i>Voyager</i> is the perfect summertime project.
Author:
Carter Fife
![cehryl on Finding Herself Again in Hong Kong [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cehryl-interview_1642561572.png)
cehryl on Finding Herself Again in Hong Kong [Q&A]
January 19, 2022
"It reminded me of who I am and what raised me."
Author:
Natalie Lei
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
Author:
Paige MacDonald
![Nick Ward Comes to Terms With Coming of Age in 'Brand New You' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nick-ward-brand-new-you_1651855810.jpg)
Nick Ward Comes to Terms With Coming of Age in 'Brand New You' [Q&A]
May 6, 2022
"<i>BRAND NEW YOU</i> is about gender, trauma, ego, and the other things on my mind after leaving high school."
Author:
DJ Connor

FRENSHIP Previews Their Debut Album With the Captivating "Keep You Close"
April 24, 2019
FRENSHIP returns with yet another breathtaking number.
Author:
Alissa Arunarsirakul
![JW Francis Follows the Feeling on 'WANDERKID' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jw-francis-interview_1634057702.jpeg)
JW Francis Follows the Feeling on 'WANDERKID' [Q&A]
October 12, 2021
JW Francis captures the candid stories of the people who come in and out of his life, even if just for a moment.
Author:
Ally Rincà²n

THE BLOSSOM Celebrates Their Insecurities in "SHAPESHIFTER"
March 9, 2021
"'Shapeshifter' is a reminder I'm not worthless and neither are you."
Author:
Ruby Scott

marc indigo Delivers a Sultry Slowburn With "Don't Waste My Time"
June 7, 2021
On "Don't Waste My Time," indigo is smooth as butter.
Author:
Alexis Vaganos