From the Site
Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
![Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cravity-debut-album_1629382569.jpg)
Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]
August 19, 2021
<i>The Awakening: Written in the Stars</i> arrives as the group's first full-length debut album and proof of their undeniable promise.
Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Mariposa Attempts to Break Free From the Monotony on "Pastorita Mariposa"
August 11, 2021
"This song is about being stuck in life." We all can relate.
Juice Drops a Late Contender For Song of the Summer With "Superimposed"
August 6, 2021
"Superimposed" doesn't invite you to just dance along but urges you to lose yourself alongside Juice.
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
Sango and Waldo Establish Themselves as Grand Rapids' Finest on 'Lake Effect'
July 28, 2021
A creative love letter to Grand Rapids, Lake Effect is vying to push Michigan closer to the forefront of hip-hop culture.
Carter Ace Is Just Here to Enjoy the Ride on "The One and Lonely"
July 26, 2021
"This track is about creating art in the void of loneliness."
![Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jez-dior-ones-to-watch_1574375941.jpg)
Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]
November 21, 2019
"If it is just one person reaching out to me saying I saved their life, that alone is success to me."
Dounia Claims Her Throne in "Royal"
February 22, 2019
Her dreamy blend of singing and rapping is showcased in this inspiring anthem about thinking outside of the box to climb to the top.
Discover Deb Never and the Infectious Melancholy of 'House on Wheels'
August 30, 2019
Rising artist Deb Never may have left the Pacific Northwest for sunnier Los Angeles skies, but she certainly did not abandon the region's noted penchant for grunge.
JPEGMAFIA Is Unapologetically Himself in 'All My Heroes Are Cornballs'
September 16, 2019
The Los Angeles - based artist feels like less like a byproduct of a musical era that has done away with genres, and more akin to the movement's leading innovator.
Smino's "Z4L" Video Is Just Another Reason to Catch the 'Hoopti' Tour
April 3, 2019
Who can blame these three young legends for getting down while on the road?
Yes Please Is Your Latest Alternative Hip-Hop and R&B Obsession
November 7, 2019
The project of two childhood friends, Yes Please's music is not lacking in surprises.
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Phony Ppl - "Cookie Crumble." [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phony-ppl-ones-to-watch.gif)
Phony Ppl - "Cookie Crumble." [Live + Interview] | All Eyes On
April 8, 2019
Watch a timelessly soulful jam session by Brooklyn's Phony Ppl.
Your "Post Mates" Has Arrived, With Smooth Delivery From Cautious Clay and Jarami
July 29, 2019
The pop-fueled R&B single is the perfect track to jam to when you're waiting for that delivery to come through.
Tierra Whack Is Once Again Proving Herself a Genre-Spanning Visionary
December 16, 2021
Whack consistently delivers on a multidisciplinary vision in a way that few of her peers can match.