From the Site
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Jon Waltz and Verzache Embrace Change on "Trainwreck"
January 28, 2022
Acknowledging the crumbling world around him, Waltz feels as if he's still in control.
CLOUDxCITY Leave Their Mark With Debut Single "Find a Way To You"
January 21, 2022
On their debut single, the duo presents a woozy vision for hip-hop.
Saba and Krayzie Bone Keep It Real on the Stirring "Come My Way"
January 18, 2022
Saba's empathic, affective sonic storytelling feels more poised than ever.
EARTHGANG Tell It How It Is on "All Eyes On Me"
January 18, 2022
If EARTHGANG is eating, we're all eating.
Johan Lenox Drops the RMR-Assisted "No One Gets Me" Ahead of Debut Album
January 17, 2022
"No One Gets Me" is a haunting critique of the collapse of the American dream.
Sampa the Great's "Final Form" Is a Middle Finger to Oppression
June 7, 2019
Sampa the Great is next in line for the throne bearing the most unapologetically political artist.
Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
Mura Masa and slowthai's "Deal Wiv It" Is Unapologetically English
November 8, 2019
The newfound UK duo provides a moment of contained chaos.
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
wolfacejoeyy Is Subverting Expectations With Each New Release
September 16, 2021
wolfacejoeyy refuses to be pigeonholed into a single sound or idea.
'Niagara' Is Redveil at His Most Unfiltered
August 25, 2020
Maryland rapper redveil is outpacing his contemporaries on his album 'Niagara.'
Doja Cat's 'Hot Pink' Is the Most Versatile Hip-Hop Offering of the Year
November 7, 2019
Doja Cat's star power is undeniable.
![Jozzy Takes Us into the Writing Session for "Old Town Road (feat. Billy Ray Cyrus)"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jozzy-ones-to-watch-3.jpg)
Jozzy Takes Us into the Writing Session for "Old Town Road (feat. Billy Ray Cyrus)" [ANATOMY OF A SONG]
May 7, 2019
Get to know the songwriter who merged the hip hop & country spheres by writing Billy Ray Cyrus's verse on Lil Nas X's "Old Town Road Remix."
Breland and the Radical Rise of Country Trap
March 25, 2020
Breland is country trap's next star.
KnowKnow Flexes His Universal Appeal in 'Mr. Enjoy Da Money'
December 13, 2019
Higher Brothers' DzKnow goes solo.