From the Site

Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
Author:
Carter Fife

KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
Author:
Carter Fife

$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Author:
Carter Fife

Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
Author:
Carter Fife
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Author:
Carter Fife

Jon Waltz and Verzache Embrace Change on "Trainwreck"
January 28, 2022
Acknowledging the crumbling world around him, Waltz feels as if he's still in control.
Author:
Arielle Lana LeJarde

CLOUDxCITY Leave Their Mark With Debut Single "Find a Way To You"
January 21, 2022
On their debut single, the duo presents a woozy vision for hip-hop.
Author:
DJ Connor

Saba and Krayzie Bone Keep It Real on the Stirring "Come My Way"
January 18, 2022
Saba's empathic, affective sonic storytelling feels more poised than ever.
Author:
Arielle Lana LeJarde

EARTHGANG Tell It How It Is on "All Eyes On Me"
January 18, 2022
If EARTHGANG is eating, we're all eating.
Author:
Arielle Lana LeJarde

Johan Lenox Drops the RMR-Assisted "No One Gets Me" Ahead of Debut Album
January 17, 2022
"No One Gets Me" is a haunting critique of the collapse of the American dream.
Author:
Carter Fife

Oxymorrons Bring a Rollercoaster of Energy to Adrenaline-Pumping "Think Big"
March 9, 2022
"If you're not headbanging or screaming like you're about to transform into a Super Saiyan, I don't know what will."
Author:
Alessandra Rincon

Lucky Daye Delivers an Irresistibly Modern Groove in "Karma"
January 18, 2019
Lucky Daye is shaping up to be one of the most promising R&B-fueled artists in the game.
Author:
Maxamillion Polo
EBEN on Why Don't We, Car Burning Down, and Biggest Guilty Pleasure | Quick 6
March 14, 2019
+ EBEN just dropped a new bubbling pop earworm, "Next Ex," in anticipation of the upcoming tour, and we are hooked.
Author:
Maxamillion Polo

Paris Michael Blends Punk and Hip Hop on His Debut 'PUBLICITY STUNT'
September 11, 2020
Paris Michael's rebellious attitude and ear for gritty and industrial instrumentals make his debut EP, PUBLICITY STUNT, an engaging and memorable listen.
Author:
Tyler Borland
![AYLà˜ Is the Rapping & Singing Extraordinaire Making Nigeria Proud With 'dnt'dlt' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aylo-ones-to-watch_1565116278.jpg)
AYLà˜ Is the Rapping & Singing Extraordinaire Making Nigeria Proud With 'dnt'dlt' [Q&A]
August 6, 2019
In celebration of his new music, we recently chatted with AYLà˜ about his musical upbringing, his continual growth, and of course, 'dnt'dlt.'
Author:
Alissa Arunarsirakul

Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
Author:
Maxamillion Polo
![blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackwave-perfume-interview-1660325974.jpg)
blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]
August 12, 2022
blackwave. is made for easygoing summer days spent watching the sunset.
Author:
Jazmin Kylene

Watch Blinged-Out Smino Deal Jewelry In New "KLINK" Music Video
June 6, 2019
The sparkly bling that surrounds Smino reflects his new attitude of, "just having fun and living off [his] own confidence."
Author:
Miranda Hyman

remy Takes Us Back to 1994 in "checklist / the one about watching friends" Video
October 15, 2019
remy is giving a new meaning to the phrase "a blast from the past."
Author:
Joey Legittino