From the Site

Ama Lou Cements Herself as an Artist to Know in 'Ama, who?'
November 15, 2019
In her major label debut, Lou captures what it sounds like to be effortlessly self-assured.
Author:
Matthew Rudas
![Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/derek-luh-ones-to-watch_1573750589.jpg)
Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]
November 14, 2019
"It's a beautiful break up song. No animosity; just real feelings about not fully being over someone."
Author:
Alissa Arunarsirakul

Baby Keem's "Orange Soda" Video Is a Film Reel of Rap's Next Star
November 13, 2019
Baby Keem is ready to take the hip-hop crown.
Author:
Matthew Rudas

Oliver Malcolm Is Setting the Stage to Become 2020's Breakout Artist
November 13, 2019
2020 belongs to Malcolm.
Author:
Maxamillion Polo

Collard Enlists Bakar for the Effortlessly Smooth "Stone"
November 11, 2019
Collard is the latest artist emerge to from this R&B renaissance.
Author:
Bianca Brown

Mura Masa and slowthai's "Deal Wiv It" Is Unapologetically English
November 8, 2019
The newfound UK duo provides a moment of contained chaos.
Author:
Precious Kato

Easy Life and Arlo Parks' "Sangria" Is Intoxicating
November 7, 2019
This collaboration has us on cloud nine.
Author:
Precious Kato

Yes Please Is Your Latest Alternative Hip-Hop and R&B Obsession
November 7, 2019
The project of two childhood friends, Yes Please's music is not lacking in surprises.
Author:
Bianca Brown
![Just John x Dom Dias - "MINUTIA" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/just-john-dom-dias-ones-to-watch_1573149773.jpg)
Just John x Dom Dias - "MINUTIA" [Live + Interview] | Northside Sessions
November 7, 2019
Canada has a budding hip-hop star on their hands.
Author:
Matthew Rudas

Doja Cat's 'Hot Pink' Is the Most Versatile Hip-Hop Offering of the Year
November 7, 2019
Doja Cat's star power is undeniable.
Author:
Maxamillion Polo

Do Yourself a Favor and Listen to Havelock's Mesmerizing Debut Single, "Pig Latin"
March 27, 2019
Havelock is poised to go down in the pantheon of mythical, enigmatic British artists.
Author:
Maxamillion Polo
![REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-foil-interview_1624639415.jpg)
REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]
June 25, 2021
"Life is life, don't be ashamed and try to hide certain parts of yourself."
Author:
Maxamillion Polo

MIKNNA Provides an 'Escape' From the Mundane in Conceptual Debut Album
January 14, 2019
"Wherever your desired destination may be in life, we hope that each piece enlightens the way."
Author:
Maxamillion Polo

Shygirl and slowthai Deliver a Hyperpop-Fueled Sex-Positive Anthem on "BDE"
July 6, 2021
Both of them revel in the literal BDE of "BDE."
Author:
Carter Fife

AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
Author:
Maxamillion Polo

Marco Luka Has No Ceilings on "pretty little lies"
April 5, 2021
"pretty little lies" has an inescapable bounce to it that will likely get stuck in your head for hours to come.
Author:
Tyler Borland

Baby Keem Makes His Case For Album of the Year With 'The Melodic Blue'
September 10, 2021
One of hip-hop's most anticipated projects is finally here.
Author:
Carter Fife

GOON DES GARCONS* Links With Cuco For the Cinematic "A24"
May 4, 2020
The ode to the cult indie film studio is intoxicating from start to finish.
Author:
Maxamillion Polo

'Run Wild Run Free' with Zacari's Innovative R&B Debut EP
March 18, 2019
Top Dawg Entertainment's newest signee should be on your radar now.
Author:
Alissa Arunarsirakul

Top That Track Score the City of Angels With "A Love Letter To LA" Ft. Dana Williams
April 28, 2020
Since we can't go out just quite yet, this episode is all about admiring the city from afar.
Author:
Precious Kato